Tag: Technology

Interesting Bulk SMS Marketing tricks to help your business

Interesting Bulk SMS Marketing tricks to help your business

The mobile occupies a huge presence in our daily lives. Right from the moment we wake up to the time we go to sleep, our eyes are glued to the cell phone screen. With such a kind of omnipresence, it is only logical that marketers and advertisers will leverage it to augment their marketing goals.

At the present time, majority people have mobile phones and use it to send or receive messages for various purposes. Many organisations are now hiring Bulk SMS services to reach potential customers. Such service providers are helpful in enhancing the marketing avenues of the company.

With the high opening rate of SMS, the quick response from customers makes Bulk SMS strategies beneficial and effective.

There are some tactics which you can employ to increase the response from your customers. Let’s take a look at what they are-

Develop precise, clustered customer profile groups

Most organisations fail to deliver on their promise when it comes to SMS marketing because they build a highly promising audience profile, but only in their imagination. They target any audience , without taking into account whether they are suited for that message or not, their social background or economic stability.

This leads to a wide gap in communication. The more detailed and accurate data they have about their audience, and the better they know about their preferences, the better they can develop their consumer profile groups.

Once you learn whom to send your messages to, you need to know how to maintain a long-standing relationship with them. For example, whenever a transaction is made always send a thank you note. This shows that you are in the know of their activities and appreciate them

Refer your prospects to your websites

Having a website and putting all necessary information on it which will be helpful to your users can greatly assist you in improving your income.

Also when you promote your website on search engines like Google you can gain more traffic organically.

Take an example. If you send text messages to your customers, then you require them to come to a place where they can actually make a purchase for a product or service. This is where your website comes into play. Even if you don’t have a website, your consumers can still purchase your product (offline) but a website gives positive vibes to your customers about your brand.

Keep a flexible approach

In such a disciplined world, everyone is running after something with a specific deadline or at a particular time. This has created high competition and as a result people are searching for alternative ways to relieve their stress. This is where you can come in by modifying the language, tone and format of your text messages. You can bring a fresh vibe of rejuvenation, break away from the conventional text message jargon and try to connect with your audience informally. You should try to reach out to them the way they want.

Title your campaign cleverly

Clearly make sure you define your terms

Try to add the word ‘free’ as uniquely and as liberally as you can

Refer to the benefits available solely to the subscribers

Give great giveaways for enterprise customers

Ask people to talk about you and thereby make you more known.

SMS marketing is fast gaining ground as one of the most lucrative method for marketing and advertising. It provides consumers the ease of reading it in their own time as well as the benefit of getting content that is clear, short and to-the-point.

LeadsRain’s Text messaging service provides you with unique and simple infrastructure for your Bulk SMS marketing needs. And we are also happy to tell you that two of our most sought-after services Ringless Voicemail and Bulk text Messaging along with Phone validation are natively integrated with Salesforce. To know more about us and our services you can shoot an email to support@leadsrain.com or visit our website here.

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Why Being Native Salesforce Matters

Salesforce-app-blog-images3-1-1024x536

Anyone who is in the business of lead generation and direct marketing will have heard about Salesforce. It is the most preferred CRM. Countless businesses have integrated their services with Salesforce and why shouldn’t they?

By natively integrating your business app with Salesforce, your app will be built on Salesforce tools, will be certified by their team and it lives inside the their infrastructure(including your data). It will enable you to reach your leads and customers directly from within your Salesforce account.

“Companies already using the Salesforce platform, which is a significant percentage of forward looking companies, are going to want to find solutions that are built on the Salesforce platform, because the benefits of doing this are enormous,” says Jonathan Sapir, founder of Work-Relay – a collaborative work management platform.

For organizations that have already invested in the Salesforce platform, leveraging the power of the platform becomes the next natural course of action.

So now let’s move on to the distinct advantages of using a natively integrated Salesforce App.

1.The first and foremost is the ease and accessibility the integration provides. Businesses do not have to worry about syncing data or accessing it.

A fast, single database where all your customer data is stored grants a convenience which increases the speed of tracking data and generating reports.

2. As a natively integrated app, you can benefit from the Salesforce ecosystem, where the revenue opportunity is estimated to be 3 to 4x that of Salesforce itself (Source: IDC’s Salesforce Economic Impact Model, 2016). 84% percent of Salesforce users use a minimum of one partner application. Such a high percentage of users will prove to be a market as good as a gold mine for any business.

3.Salesforce users continue to grow at a rapid pace. According to its 2017 Annual Report, there are more than 150,000 Salesforce customers and the AppExchange is the central place where these customers go to find applications to extend their CRM.

As the premier marketplace for business applications, customers are assured that if you are listed on the AppExchange, you are trustworthy. This will help businesses gain exposure for your product with the Salesforce marketplace.

4.The AppExchange considers itself to be a family of partners who work in close collaboration and interact with one another. You can, as a business, network with others who have been long time members of the AppExchange to learn best practices and grow your business.

Many Salesforce partners also leverage other partner solutions built into their product to hike functionality and to solve their own problems.

There you go folks! These are the benefits that we at LeadsRain have gained by natively integrating our app with Salesforce. With Ringless Voicemail, we have also integrated our Text Messaging and Phone validation service Thus, along with sending voicemails that do not ring to your contacts in Salesforce, you can also serve them with text messages from our Mass Texting service.

If you have any queries or questions regarding our products and services feel free to contact our support team at support@leadsrain.com and we’ll be glad to help. You can also visit our website here to know more about the other services that we proffer.

How to Amplify Lead Generation with a blend of Voice Broadcasting and Ringless Voicemail?

I won’t be entirely wrong in saying that the current market is saturated with various kinds of tech and tools, making it nearly impossible to pick out the best method for lead generation.

How to Amplify Lead Generation with a blend of Voice Broadcasting and Ringless Voicemail

Today I’m sharing two technologies in the domain of direct marketing- Ringless Voicemail and Voice Broadcasting.

Ringless Voicemail and Voice broadcasting can really amp up your outreach efforts without spending much time and money.

They are two of the most plausible channels for marketing products and services and creating greater brand awareness.

Voice Broadcasts are recorded messages that help you keep your customer updated in real-time. They are pre-recorded messages with no actual agent on the line. Voice Broadcasting is also commonly referred to as the “press one” method. The voice broadcasting system calls the individual, plays a message, for example weather update in case of turbulent weather or an emergency alert for evacuation for the same. An example could be, “This is the California Weather Department. A storm is approaching the southern coast of California and is expected to make landfall at around 1700 hours. All residents and commuters are requested to find shelter immediately. For further updates press “1” or press “2” to connect with a live agent.”

This method for communication is very favoured. It saves you the trouble of dialling a long list of contacts.

Not having to make so many cold calls to all those people will save you and your employees a lot of time and money in the long run. And in case of emergency services such as the example given above, Voice Broadcasting can be a more quicker and effective way of getting the message across to a large number of people.

Now moving on to Ringless Voicemail. This service drops a voicemail directly into the consumer’s voicemail without ringing their phones. They can listen to the message whenever they get the time.

Talking about all those leads that never answer your phone. With Ringless Voicemail, your messages can reach them now. The high listen rate, ensures that your message is being heard. Not to mention that this technology is also fairly inexpensive, much more affordable than traditional and web advertising. This service also prevents you from being “that” harassing tele-caller which puts off consumers and the resultant irritation is one of the major reasons why so many leads go unproductive.

Imagine you have a healthy database of lists, leads that are just waiting to be reached. By using a blend of Voice broadcasting and Ringless Voicemail, you can reach out to more prospects and have greater chances of converting them to buyers. Both of these technologies are an excellent way to amplify your leads, get more callbacks, ultimately creating more value for your company and filling in your coffers.

To know more about our Voice Broadcasting and Ringless voicemail services, check our website here.

Good News for Salesforce users!

Get new leads added to your Salesforce account easily

Good news for businesses using Salesforce. You can now get your leads stored in Salesforce directly. So now after you attach your LinkedIn account to Salesforce and run lead generation ads in your lead gen campaign, it automatically adds leads to Salesforce from LinkedIn Lead Gen advertisements.
So when prospective customers fill out a form on your LinkedIn ad, that data is directly converted data as new Salesforce leads. This new feature is available in both Lightning Experience and Salesforce Classic.

It is important to note that Salesforce allows you to add up to 500 leads from LinkedIn per day and if the number of leads extends beyond that Salesforce mails them to your default lead creator that you have designated in Setup.
So now how do you get started with this new source of leads?

1. From Setup, enter LinkedIn Lead Gen in the Quick Find box. Then click LinkedIn Account

2. Connect a LinkedIn account to your Salesforce org.

3. Salesforce connects the ad accounts associated with this member account to your org. All forms associated with these ad accounts generate leads in Salesforce. We recommend using a LinkedIn account that is associated with your company rather than an account that’s owned by a single employee.

4. Set up default values for leads to be gotten from LinkedIn. From Setup, enter LinkedIn Lead Gen in the Quick Find box. Then click Lead Gen Fields.
5. Under Set Lead Defaults, enter values for the Default Lead Creator, Record Type, and Lead Source for leads generated from LinkedIn.

Under Map Form Data, choose lead fields to receive the data from LinkedIn about the form each lead comes from. Under Map Lead Fields, choose lead fields to receive the data from LinkedIn about each lead.

6.LinkedIn Lead Gen forms let you ask up to 3 custom questions of your leads. For example, you might ask what their occupation is. When LinkedIn sends leads to Salesforce, it includes the text of each question and answer. Use a lead field to store each question and another field for the answer provided by the lead. That way you can report on questions and answers by filtering leads to questions asked, using the fields you choose for the questions.

The above information is taken from Salesforce Help documents.

Cloud based Bulk Text Messaging: A Power-laden, super-pack of 160 characters

The response rate of an average bulk SMS campaign is 63%, and that of email marketing is 23%. This makes Bulk Text Messaging services a targeting tool that is 2.73 times more efficient than Email marketing.

Cloud Based Bulk Text Messaging

Almost 99% of people have their mobile phones in close proximity this leads to an elevated rate of open rates of text messages as they do not come in masses as emails and clog up the notification bar nor does it require an internet connection to be delivered. According to one, open research rates of a median bulk text message campaign is as high as 90%.

No matter what type and size of your business maybe, Bulk SMS Text Messaging is one of the best targeting methods to reach out to new leads, prospects and old customers, for giving out information regarding daily promotional updates, essential reminders, confirmations, and alerts.

Our cloud-based Bulk Text Messaging services will provide your best message deliverance in the quickest of time.

Here are some of our valued customers’ text messaging templates that filtered out by our sales team with regards to the ones that gave better CRO and moved customers further across the funnel.

Insurance

Important Reminder

Hello, your payment is overdue we would want you to contact us urgently at xxxx 123 1234. To review your policy go to our website or our office at Hudson street.

Finance

Due Date Reminder

Your bill payment is due by 2 days, please pay amount: $1000 before 4/5/17. You can pay the amount at our website. For more info call on xxx 123 1237.

Automotive

Offer Updates

ABC Garage Offers you a free Car wash on purchase of only $11.99 automobile accessories. Offer applicable on all the branches.

Retargeting

[Name of the car a person has looked up for] is now exclusively available at PRF Showrooms near you and across New Jersey. Visit our website to see the variants available and call us xxxx 123 1234 to book a test drive today!

Fitness Industry

Inaugural Offer

ABC Gym has now opened a new space in your area. Located on 7th floor, we provide you class-apart equipment’s with all pouring natural light. Includes an outdoor cafe too. Introductory offer: 40% off on 6 months of membership. To know more call us on XXX 123 1234

Generic Alert

ABC Fitness: Hello dear customer, Gym would be open only in morning hours 5 am to 11 am from 24th – 31st of December. Merry Christmas and a Happy 2018. Cheers!

Politics

Broadcasting Nationwide

Thank you for voting the Republican Party, we shall be the change we want to see.

Informative Civic Alert

Join president-elect at Town square, street 52 today to hear him talk about issues like women empowerment and civil rights from 5 PM.

Real Estate

Reminder

Axy Green Meadows is ready with a sample fully furnished condo. Contact our person to answer all your questions on xxx 123 1234.

Travel

Offer updates

Get 1 day with 2 days free on this holiday season with ABC Tours and travels in lavish ABC Resort. Call xxx 123 1234 to know more.

Retargeting

We know you loved travelling with us across Alps last summer, this year we have included paragliding and scuba diving in our package with the same amount you paid last year. xxx 123 1234 to know more and visit our website to see full details and the itinerary.

How can icebreakers keep your prospects from hanging up your cold calls?

Cold Call

The problem…

Have you ever wondered that there’s something wrong with your telesales script or rather the way it is framed? That, even after revising and customizing it time and again, your prospects when cold-called wouldn’t move further the sales funnel, that is to say, they wouldn’t give you the desired response?

And we know that hitting a dead end as such could be frustrating.

Let me tell you, that first of all I understand you as I and my team have faced similar situations. Situations that are omnipresent in all sales and telemarketing cubicles and sectors.

The solution…

And how we got out of it, you ask? The first thing that you as a sales exec or rep should do is to stop–the incessant torrent of asking questions and deducing conclusions (good or bad) from what’s happening as you have already done that. Accept that there’s something wrong and that there is nothing wrong with being wrong.

With this, you will now be capable of acting productively. Do some research on sales enablement optimization and apply those to yourself and your team. I have posted a series of sales enablement blogs, and that will help you to redesign the operational functionality of your team as well as their core morals: Why sales enablement in the first placeKey benefits of sales enablement and How we at leadsrain do sales enablement?

The instant solution…

One of the proactive techniques I introduced and also refer to other salespeople is to use icebreakers vividly. You could use well though ice-breakers to make the first 15 to 30 seconds intriguing which would lead your prospects to be more attentive state of mind later on.

Use a little tongue-in-cheek benign humor, bringing a smile or a chuckle on the face of your customer is a big win too. Now let’s see some of the examples of cold calling wherein icebreakers are used by telemarketers of my customers.

Examples…

The blatant truth is witty and funny (at times) but make sure not to overdo it.

“Hey Tiffany we take well care of our customers, we know they have a life to attend, so we only make calls on weekends, would you like to talk about the so and so product, it’s an upgrade to what you bought from us three months ago…”

A cold call is obviously unexpected and may cause general annoyance if not indifference. Also if you were to call for rebuttal of leads there might be more than just mere annoyance.

“Hey Jeff, I know you’re busy but before you hang up on me, just let me tell you the most important thing, and that is I hate when you hang up on me…”

Be human, act empathetically make them feel connected

“Ah it’s almost Thanksgiving, and this warm atmosphere makes us miss you so much, would you like to have a little chat about your experience with our service?”

Do some research about your prospect’s profile on social media accounts, and break the ice accordingly. E.g.,

“How are you Jeffries, I see you got promoted to Sr. Data Analyst on your social media account, would you like to see new condos in Georgetown, I have picked up three properties with your lovely landscape in proximity to your previously bought property with us. Would you like to know more about it?”

The takeaway points… 

– Find a context that is mutually (un)important to break the ice with – like weather, festival going on if any, time of the week, certain news, etc.

– Be involved, most importantly appear so.

– Speak truth bluntly as to make it funny and witty (Don’t overdo it.)

– Don’t sound like you’re a robot. Sound alive.

– Always greet them with their name.

– Stay updated with the information they share on their social media accounts.

We at LeadsRain focus on the efficiency of our customer support team just as me we do on our services. We are an all-inclusive cloud-based, contact service solution provider, proffering services like hosted cloud-based predictive dialer, hosted IVR, voice broadcasting and bulk text messaging.

To know more about us reach us out on 844-ON-CLOUD or drop us an email at support@leadsrain.com and we will take care of the rest.

How to make a Sale

There is a lot of buzz about how to sell effectively. Some have just one goal – to close a deal, others say something from the top of their heads and hope their charm, talent, and knowledge of the product or service they are backing will get them the sale. Not to mention, a few even call a prospect repeatedly until they get an answer.

cloud based auto dialer

All the approaches mentioned above are wrong.

Here is how it should be done.

Find the appropriate prospect
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According to sales coach and author, Wendy Wiess, also popularly known as “the queen of cold calling” –
“Too many salespeople make basic mistakes early on. They need to dedicate more time to the process up front. Being fixated on the end result – closing the sale, they neglect the important initial steps. Focus on finding the fitting client for the product or service you are selling. If you are not talking to the qualified prospect, the chances of anyone turning into a customer, in the end, are very minimal. With the rise of Internet and all the resources the salesperson has now, they are expected to do all their homework before reaching out to a prospect. Look for a prospect whose profile matches that of your top 10 clients – those who buy a lot and do so more often.”

Reach out to the prospect
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As stated by Paul Castian, VP of Jedi Mastery at Castian Training Systems –
” A lot of salesperson research a prospect only once during the process. As businesses are moving with a speed of light, things change constantly. When salespeople gather information, they need to review it over and over again before reaching out to the client. You have to understand your audience prior to calling them and continue learning about them as you go along. Once you make that first call, find out their preferred way of communication, and use that throughout the rest of the process. “

What is important is when you reach out to the prospect; not just how you do it.

Adding to what Weiss suggested, she said, “Approach them before they are in the buying mode. Doing this will make you their trusted advisor. When they are ready to buy, you will be the first person to cross their mind.”

Meet the prospect
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Salespeople should call and ask for a face-to-face meeting, if possible. Schedule a phone call for in-depth discussion about how your product or service will help the prospect.

This is the part where most of the salesperson make mistake of focusing on making the sales. You can not rush from “Hello” to “Let’s close the deal.” There needs to be a discussion.

Use the time to build up a relationship and understand what a client wants or needs.

Make a Plan
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“Get some agreement from the prospect of what will happen next, at the end of the meeting as a lot of salespeople leave things very open,” Weiss says.

You need to ask them about meeting again, when the plan to have a decision with you, and set follow-up call accordingly.

Castian suggests giving yourself and the client some homework between the time you speak again. That will keep you on their mind.

Wait for their decision
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Don’t persistently hound your prospects, as they need some time to make the decision.

As per Castian, ” Don’t keep calling if they are not responding. Get creative. For example, send them a cookie saying ‘I want to take a bite out of your business.'”

After numerous failed attempt to get their response in various ways, just leave them a message.The message that you leave is very important. Leave it open. Many a times prospect call you back after you leave that message.

Be prepared for a “No”
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Find out why the prospect said No. Ask what went wrong. You need to know, why the sale did not happen, It may be bad timing, in that case, you can reach out again in future. Turn rejection into a learning experience.

Castian says, “The really good ones don’t consider ‘no’ as a door slammed shut for eternity. They view it as a ‘not now,’ and they find out why now isn’t a good time. When you ask, don’t make them feel like they are being put on trial. You don’t want them to shut down and get defensive. Be gentle.”