Tag: lead generation

How to Amplify Lead Generation with a blend of Voice Broadcasting and Ringless Voicemail?

I won’t be entirely wrong in saying that the current market is saturated with various kinds of tech and tools, making it nearly impossible to pick out the best method for lead generation.

How to Amplify Lead Generation with a blend of Voice Broadcasting and Ringless Voicemail

Today I’m sharing two technologies in the domain of direct marketing- Ringless Voicemail and Voice Broadcasting.

Ringless Voicemail and Voice broadcasting can really amp up your outreach efforts without spending much time and money.

They are two of the most plausible channels for marketing products and services and creating greater brand awareness.

Voice Broadcasts are recorded messages that help you keep your customer updated in real-time. They are pre-recorded messages with no actual agent on the line. Voice Broadcasting is also commonly referred to as the “press one” method. The voice broadcasting system calls the individual, plays a message, for example weather update in case of turbulent weather or an emergency alert for evacuation for the same. An example could be, “This is the California Weather Department. A storm is approaching the southern coast of California and is expected to make landfall at around 1700 hours. All residents and commuters are requested to find shelter immediately. For further updates press “1” or press “2” to connect with a live agent.”

This method for communication is very favoured. It saves you the trouble of dialling a long list of contacts.

Not having to make so many cold calls to all those people will save you and your employees a lot of time and money in the long run. And in case of emergency services such as the example given above, Voice Broadcasting can be a more quicker and effective way of getting the message across to a large number of people.

Now moving on to Ringless Voicemail. This service drops a voicemail directly into the consumer’s voicemail without ringing their phones. They can listen to the message whenever they get the time.

Talking about all those leads that never answer your phone. With Ringless Voicemail, your messages can reach them now. The high listen rate, ensures that your message is being heard. Not to mention that this technology is also fairly inexpensive, much more affordable than traditional and web advertising. This service also prevents you from being “that” harassing tele-caller which puts off consumers and the resultant irritation is one of the major reasons why so many leads go unproductive.

Imagine you have a healthy database of lists, leads that are just waiting to be reached. By using a blend of Voice broadcasting and Ringless Voicemail, you can reach out to more prospects and have greater chances of converting them to buyers. Both of these technologies are an excellent way to amplify your leads, get more callbacks, ultimately creating more value for your company and filling in your coffers.

To know more about our Voice Broadcasting and Ringless voicemail services, check our website here.


Good News for Salesforce users!

Get new leads added to your Salesforce account easily

Good news for businesses using Salesforce. You can now get your leads stored in Salesforce directly. So now after you attach your LinkedIn account to Salesforce and run lead generation ads in your lead gen campaign, it automatically adds leads to Salesforce from LinkedIn Lead Gen advertisements.
So when prospective customers fill out a form on your LinkedIn ad, that data is directly converted data as new Salesforce leads. This new feature is available in both Lightning Experience and Salesforce Classic.

It is important to note that Salesforce allows you to add up to 500 leads from LinkedIn per day and if the number of leads extends beyond that Salesforce mails them to your default lead creator that you have designated in Setup.
So now how do you get started with this new source of leads?

1. From Setup, enter LinkedIn Lead Gen in the Quick Find box. Then click LinkedIn Account

2. Connect a LinkedIn account to your Salesforce org.

3. Salesforce connects the ad accounts associated with this member account to your org. All forms associated with these ad accounts generate leads in Salesforce. We recommend using a LinkedIn account that is associated with your company rather than an account that’s owned by a single employee.

4. Set up default values for leads to be gotten from LinkedIn. From Setup, enter LinkedIn Lead Gen in the Quick Find box. Then click Lead Gen Fields.
5. Under Set Lead Defaults, enter values for the Default Lead Creator, Record Type, and Lead Source for leads generated from LinkedIn.

Under Map Form Data, choose lead fields to receive the data from LinkedIn about the form each lead comes from. Under Map Lead Fields, choose lead fields to receive the data from LinkedIn about each lead.

6.LinkedIn Lead Gen forms let you ask up to 3 custom questions of your leads. For example, you might ask what their occupation is. When LinkedIn sends leads to Salesforce, it includes the text of each question and answer. Use a lead field to store each question and another field for the answer provided by the lead. That way you can report on questions and answers by filtering leads to questions asked, using the fields you choose for the questions.

The above information is taken from Salesforce Help documents.

Top 10 Digital Marketing Conferences to attend in 2018

digital marketing

Here are Top 10 Digital Marketing Conferences happening around the world to attend in 2018.

LeadsCon – Las Vegas – USA – March 5-7

LeadsCon is a specific performance marketing conference held annually, with core motive of direct marketing and lead generation. This performance marketing agency gathers digital marketers from around the world to upgrade, update and network. It gathers around a median number of 3000 marketers, that attend, exhibit and network.

Alaska inbound Marketing Summit – Anchorage – April 4

Alaska Inbound Marketing Summit promises to give SMBs, NGOs, retailers or anyone looking to be brand a very robust platform. According to AIMS, 89% of last year’s attendees said they’d recommend AIMS to a friend AND attend again.

Digital Summit – Phoenix, Arizona – Feb 21-22

This definitive summit fills your brain and arms your professional tool-kit with unscalable and scalable techniques and concepts to boost all your business strategies. This Digital Summit Phoenix is happening for the fifth year expecting more than 1200 people with a common goal to get insights into the most effective digital marketing trends of the current time.

Digital Strategy Innovation Summit – Feb 27 – 28

This two-day event promises to enlighten visitors about how to establish trust between your customer and, how to put to good use the technologies set to disrupt your business strategies, prepare omni-channel platform and robust data strategies. Attendees are benefited by the majority of senior-level marketers in the attendance.

Pubcon Florida – Lauderdale, Florida – April 10 – 12

This three-day conference is focusing on effective strategies in SEO, PPC, social media, content development, social media advertising, local search, Google Analytics, mobile, video and more. This expo will include Masters Training Workshops, an exhibition hall, nightly events, and the US Interactive Awards.

Midwest Digital Marketing Conference – St. Louis, Missouri – March 27 – 28

The first State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis in 2013. The first time was a half day event featuring prominent speakers mostly via Google Hangout. In 2017, MDMC grew to a two-day event and set attendance records with a remarkable 2,000 marketers and friends. Midwest Digital Marketing Conference has been rated a Top Marketing Conference to Check Out in 2018 by Forbes.

Content Marketing Conference – May 2-4, 2018

In 2017, 3,600 marketers from over 50 countries joined us – we expect even more in 2018! More brands, more breakouts, more hands-on labs, more networking (yes, it’s possible!) and more CONTENT! This three-day conference will have 120 sessions and workshops presented by the leading brand marketers from around the world covering strategy, integration, measurement and everything else digital.

MnSearch Summit – June 22, 2018 – Minnesota

MNSearch Summit was voted as one of the top 19 ‘can’t-miss marketing conferences of 2017’ according to Larry Kim, writing for Inc.com. The 2018 MnSearch Summit is a one-day marketing conference that brings together marketing and business professionals from around Minnesota and the greater Midwest to cover all digital marketing subsets.

Mozcon – July 9 – 11 Seattle, WA

MozCon – The SEO & Digital Marketing Conference in Seattle on July 9-11. Three days of next-level tactics on everything from ranking higher in today’s evolving search results to making data-driven decisions in your marketing. This year’s speakers include Oli Gardner and Rand Fishkin.

Turing Fest – 1-2 August – Edinburgh, UK

Turing fest, promises to bring over 40 of the smartest minds in the global tech business to Edinburgh to share key tactical and strategic insight in a relaxed setting. Over 1,250 founders, CEOs, engineers, product managers, designers, and marketers came together to learn, share and connect.

Upgrades in LeadsRain’s Native Integration with Salesforce


During Dreamforce 17 we announced that we natively integrated LeadsRain’s most sought after TCPA complaint, information Ringless Voicemail Service with Salesforce. Dreamforce is as we all know Salesforce’s annual event that acknowledges technology and creativity of people around the world. We have always found it truly inspiring and have gotten something of value every year. We are thus not only going to attend Dreamforce ’18 but also exhibit LeadsRain there! Here are some major upgrades in the light of native integration of LeadsRain with Salesforce.

First of all LeadsRain’s RVM is the only ringless Voicemail service available in the AppExchange marketplace now. With Ringless Voicemail now we have also integrated our Text Messaging Service with Salesforce. So you along with sending voicemails that do not ring to your contacts in Salesforce you can also serve them with text messages from our Mass texting Service.

Our developers dedicated entirely to Salesforce have made the user interface of our LeadsRain app in Salesforce, really easy and manageable to give you a hassle-free experience. From this application, you can centrally manage all the primary activities like sending RVM and Text Messages to all or some of your leads, etc.

More importantly we have introduced three components or rather three quick components like Quick Drop RVM, Quick Text Messages and Shoot to Campaign. The first two components will allow you to send your message straight to voicemail and Text messages in just three clicks to individual leads. Whereas the third component will let you send RVM or Text Messages to entire campaigns (lists of leads) in just three clicks.

So our LeadsRain app for Salesforce is up and running and you can just plug in and are all ready to go. Stil if you have any doubts and queries regarding how to get the app installed and started contact our support team at sales@leadsrain.com and we’ll be happy to help.

10 Ways to scale the unscalable for bagging in precious customers for life!

lead generation

Start off with this

Always keep in mind to build a healthy, long-lasting relationship with all your leads, without any other agenda in head. Commit to making a relationship, and bring that commitment into execution daily, regardless of how less promising you think the visitor or lead is. Be authentic, tactful and transparent. This will pave a way to very fruitful and easy relationship with the lead in the future to come.

Be the first one to give

Initiate good deeds to your customer when unasked and unexpected. Provide guidance and information that your customer wouldn’t get otherwise. This is a great way to leverage yourself from other competitors, most importantly with this, your customers will let go of little missteps here and there.

Don’t just be a vendor

Be a part of their journey, accompany them on their journey with your service and attitude. Be their partner and not just providers of service. Realise that you grow with the growth of your customer and act like that. When along with providing the best of your services, you make your customer feel at home, they will let pass instances of dissatisfaction many times. What more would one need?

Improve your customer service

It all comes down to this, sales executives and representatives are the ones that collide head-on with the customers, the ones who actually sell the idea and product to the target audience and move them further along the sales funnel. I have written a series of blogs that will help you understand how can you enrich your customer support team to help bag customers for life.

You can find them here: What are the benefits of sales enablement optimization, How we at LeadsRain optimize sales enablement and Key benefits of Sales Enablement Optimization.

Make your customer demanding

Make your customers accustomed to good service, discounts, schemes tailored for them, exceptional customer service. Obviously, this doesn’t mean that you go against your budget planning. And fulfill demands that will only bug you, in the long run, think of this as stock investments, and you aren’t supposed to be myopic here. This will keep your customers from going to your competitors as they may not entertain the thing those customers are accustomed to asking.

Empathize your customers

Again, very important, this point may sound cliched and overrated, but the truth in this fact wouldn’t go anywhere, no matter what you do or what you are dealing with it is the human psyche that you’re dealing with. Make your customers be heard and tell them the things they want to hear, assure them of the services your products produce to give and the support after the deal is made. Treat them like you would want yourself to be treated.

Why should they be your customers anyway?

Sell your USP after knowing what could be sold as one for eg.,

We are Dairy Bell Bakers; we use the finest of wheat bought all the way from the dense fields of Australia that are harvested to perfection with love, to give just the right texture and taste. We bring to bread baked golden daily, at just $2 a loaf also get a free cup of coffee on takeaways on weekdays!

Aim for a second sale

According to Brian Tracy, it is ten times easier to sell to existing customer, excluding cross-selling and upselling it save the time and resources that go into convincing/converting new leads. To equip yourself with the most correct of mindset, set a goal to make this lead make a second sale. This will make you give them the service that is targeted to retain them and this first impression in the customer’s head will go a long way.

Ask for feedback

This comes after the deal is sealed, ask them this question – “would you like to shop with this again?” and “would you recommend us to your family and friends?” So, you are getting acknowledgment for the second sale and also getting referrals. Referrals from a satisfied customer make your chances of converting them 15 times easier than that of a cold call.

I hope this blog brings value to your selling and marketing strategies, just like how it had to our and begotten us precious customers for life!

How to make a Sale

There is a lot of buzz about how to sell effectively. Some have just one goal – to close a deal, others say something from the top of their heads and hope their charm, talent, and knowledge of the product or service they are backing will get them the sale. Not to mention, a few even call a prospect repeatedly until they get an answer.

cloud based auto dialer

All the approaches mentioned above are wrong.

Here is how it should be done.

Find the appropriate prospect
According to sales coach and author, Wendy Wiess, also popularly known as “the queen of cold calling” –
“Too many salespeople make basic mistakes early on. They need to dedicate more time to the process up front. Being fixated on the end result – closing the sale, they neglect the important initial steps. Focus on finding the fitting client for the product or service you are selling. If you are not talking to the qualified prospect, the chances of anyone turning into a customer, in the end, are very minimal. With the rise of Internet and all the resources the salesperson has now, they are expected to do all their homework before reaching out to a prospect. Look for a prospect whose profile matches that of your top 10 clients – those who buy a lot and do so more often.”

Reach out to the prospect
As stated by Paul Castian, VP of Jedi Mastery at Castian Training Systems –
” A lot of salesperson research a prospect only once during the process. As businesses are moving with a speed of light, things change constantly. When salespeople gather information, they need to review it over and over again before reaching out to the client. You have to understand your audience prior to calling them and continue learning about them as you go along. Once you make that first call, find out their preferred way of communication, and use that throughout the rest of the process. “

What is important is when you reach out to the prospect; not just how you do it.

Adding to what Weiss suggested, she said, “Approach them before they are in the buying mode. Doing this will make you their trusted advisor. When they are ready to buy, you will be the first person to cross their mind.”

Meet the prospect
Salespeople should call and ask for a face-to-face meeting, if possible. Schedule a phone call for in-depth discussion about how your product or service will help the prospect.

This is the part where most of the salesperson make mistake of focusing on making the sales. You can not rush from “Hello” to “Let’s close the deal.” There needs to be a discussion.

Use the time to build up a relationship and understand what a client wants or needs.

Make a Plan
“Get some agreement from the prospect of what will happen next, at the end of the meeting as a lot of salespeople leave things very open,” Weiss says.

You need to ask them about meeting again, when the plan to have a decision with you, and set follow-up call accordingly.

Castian suggests giving yourself and the client some homework between the time you speak again. That will keep you on their mind.

Wait for their decision
Don’t persistently hound your prospects, as they need some time to make the decision.

As per Castian, ” Don’t keep calling if they are not responding. Get creative. For example, send them a cookie saying ‘I want to take a bite out of your business.'”

After numerous failed attempt to get their response in various ways, just leave them a message.The message that you leave is very important. Leave it open. Many a times prospect call you back after you leave that message.

Be prepared for a “No”
Find out why the prospect said No. Ask what went wrong. You need to know, why the sale did not happen, It may be bad timing, in that case, you can reach out again in future. Turn rejection into a learning experience.

Castian says, “The really good ones don’t consider ‘no’ as a door slammed shut for eternity. They view it as a ‘not now,’ and they find out why now isn’t a good time. When you ask, don’t make them feel like they are being put on trial. You don’t want them to shut down and get defensive. Be gentle.”

Smart Agents are your Real Assets

Up-to-date customer service agent who is well informed and has knowledge about the product and company structure is the real asset for your Contact Centre.

You are under constant risk of losing business if your agents don’t know the ins and outs of your product. If they are aware of the points mentioned below about your business, then they are awesome, and you should know it!

cloud based auto dialer

  1. Company hierarchy

    It is not possible for a contact centre agent to have answers to every question they get asked on the tip of their tongue, and those who take the initiative may not have the required authority to close the deal over the phone.
    Thus, they should know the company hierarchy and contact the person with the desired credentials for handling such tight situations.

  2. Sufficient information regarding the product

    Your agent may not be a technical genius but should have knowledge about the working of your products. You should provide your agents a list of FAQs for answering fundamental questions related to your products.
    This practice enables them to make a good first impression in front of your customers, and ultimately it makes your company look good.

  3. Latest offers and sales

    Agents should have prior knowledge of any promotional offer or sale provided by the company. If they are unable to provide the verification of that promotion to the customer, it will make them less likely to trust your business.
    Hence, they should know how to maintain proper communication between the marketing and sales departments.

  4. Keeping tabs on product pricing

    As agents talk to your customers directly, they should be the first one to know about any changes in the pricing of the product. Make it a habit of providing your sales team a dynamic price list and update that list whenever the price of the product changes.
    Agents who check the list every time a customer asks for the price of the product are the deciding factor in the growth of your business.

  5. Fostering a relationship with the customer

    Agents can save a lot of time if they transfer a long-time client to a representative who has information regarding the customer’s buying history.
    It will facilitate the representative to bond better with the customer and provide the exact solution they are looking for quickly and more efficiently as the representative will know how the customer prefers to communicate and how they react to various situations.
    Agents with the ability to make quick decisions can help your company cultivate long-term, friendly and profitable relationship with your clients.