Text Messaging Marketing VS Mass Email Marketing

The widespread increase in the use of mobile phones has made it quite easy for marketers and advertisers to reach their target audience and get favorable results.

In this digital age, the average adult spends a majority of their time on their phones, and they are mostly either texting or browsing through emails. In such a scenario, it is an obvious thing that marketers will want to exploit this to their advantage and target customers on their phones. This leaves them with two strategies which are the most popular when it comes to establishing their presence. One is Text Message Marketing, and the other is Bulk Email Marketing.

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Both these connecting tools have been around in the digital space for many years now. And both are efficient and effective ways to give timely information, discounts, offers, etc., to customers about the product or service. But the question is which is a more reliable and better method for targeting consumers in the long-run and which will bring greater results. With that, we need to take a deeper look into both of them.

SMS Marketing

The biggest drawback of email marketing is the greatest advantage of Text Messaging marketing, i.e., open rates of density. People usually open a text within 4 minutes of its arrival.

Another bright side is that you only have 160 characters to express what you want in your texts. This is even an advantage as marketers can tell their customers about the information related to their products or services in lucid terms. A short, to-the-point message has higher chances of earning a prompt reply from the other side.

The only biggest disadvantage of Text messaging marketing is that you find difficult in obtaining customer’s phone numbers. Without getting phone numbers, its rock climbing thing to create the consistent database of the customers and also a time-consuming process.

Text message can also be a great medium through which marketers can carry out pay per call campaigns. They can include the phone numbers in the message content and generate more leads and prospects with the number of phone calls received. Text message can prove beneficial for bringing more people to your website or link. You can add short URLs in your message and directly bring customers and prospects to the give link.

Email Marketing

One of the biggest pitfalls of emails is that they have a tendency to get into the spam box. Users receive plenty of emails daily which they don’t even see, so there is also the issue of emails sitting unread and unnoticed or simply being deleted without being opened. Inboxing becomes difficult as almost 66% of email traffic is considered spam.

Email has become an old school marketing strategy because customers are looking for quicker two-way communication means. There are issues like email filters, spamming, domain and IP address blocks that include in the pitfalls of email marketing.

After scrutinising the pros and cons of both Text and Email Marketing, I will compare them to the following factors-

1.Open Rates

As we mentioned earlier, almost 99% of text messages are read by the people, which is quite more than the emails. The text also has a personal touch to it and receiving one from a brand feels like receiving one from a close friend.

With emails since the possibility of going into spam or being unnoticed sits high, it has a much lower opening rate as compared to text message.

2.Mobile Penetration

Currently, more than 60% of people in the world own a mobile phone, and only 40% have access to the internet.

While the rate of internet users are not increasing as compared to mobile phones users. So, it is a clear fact that an Text Messaging campaign is much stronger and effective than email campaign to reach the maximum audience.

3.Time-saving

SMS campaigns are not cost effective but also time-saving. With the character limitation, you have to cut the story short and hit the target right away.

On the other hand, email campaigns require imagination and planning. You have to design, create long drafts of email, get it approved and then wait for a response after it gets sent out. This process is very time-consuming as compared to text message.

4.Click-through rate

Click through rate is the percentage of people who direct to the marketer’s website by clicking on the link given in the message. The average CTR of text messaging is almost 36% whereas that of email is only about 8-9%.

The reason for this gap is that emails consist of a long message before giving the link, whereas, text messages are short and precise. People don’t have time to read the entire email message and then reach to the the link. Thus, Bulk Text marketing always has the upper hand on email marketing.

5.Quality vs. Quantity

Texts have to stay confined to their 160 character limit, making them easier and faster to read for customers. Emails, pack a lot of insignificant information, and customers have to wade through a wall of content before arriving at the main point.

Conclusion

Text Messaging and Emails both come with their own set of boons and banes. Yet, it is suffice to say that Text is more adept at getting a quicker response from customers than email which takes longer to read and reply.

Want to get a hassle-free bulk text messaging set-up? Here you go! Also, you can see for yourself how this service works for you by taking the free demo of 80 text messages. To get equipped with the demo give us a shout at support@leadsrain.com

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Why Fortune 500 Companies use Cloud Based Predictive Dialer?

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In a call center, even a small amount of inefficiency can lead to considerable losses. There are various factors that make up an ideal scenario if we talk about contact centers. For example, the time an agent sits idle should be less and the right set of customers should be contacted. Yet many a times, agents end up wasting precious time in calling numbers that may not be responsive since they have no idea whether that caller will receive the phone or not.

Back in the 90s, several companies suffered from low efficiency even though their agents were constantly on calls; there was also a lot of wastage of time and resources due to call waiting and manual dialing. Cloud based Auto dialers were solely responsible for revolutionising the industry.Cloud based predictive dialers are considered to be one of the most effective technologies for handling multitude of tasks in a contact centre. With the use of cloud on the rise, cloud based predictive dialer has become a cutting-edge technology which can help your business reach new heights.

On any regular day, the time spent by each sales representative on a call, divided by their downtimes will give you their performance ambit. And the means of all the trajectories can provide the level of efficiency of the contact centre, and the cloud based predictive dialer calculates and optimises its functionality in the best possible way.

Many Fortune 500 Companies are using cloud based predictive dialer. Given under are some remarkable reasons as to why they are so popular:

1. The first thing that comes up in the set-up and execution of a call center is, the involved cost. Predictive dialers have solutions to such initial hurdles and you get the benefits that are manifold better than the traditional dialers.
It cuts down the downtime and lets companies invest their time and resources elsewhere. Cloud predictive dialer is an all-inclusive outbound solution that suffices every marketing need and makes the outbound solutions more result oriented. It makes sure that no customer base remains untapped and no marketing resources are wasted in reaching for no-answers, busy signals, voicemail, and disconnected numbers.

2. Cloud predictive dialers are completely flexible as it can be operated from anywhere and its resources can be simply distributed among agents, regardless of where they are. Calls, Voicemails and other features can be easily measured with Cloud Predictive dialer software.

3. Cloud based predictive dialers can be modified according to the requirements of the business. For instance, an SMB or a start-up for that matter could begin with the basic call distribution and dailling functions. Once the business grows, one can incorporate upgrades. Businesses can choose to amalgamate applications like call interceptors, campaign management, advanced recording and IVR, just to name a few.

4. It has a hassle-free setup, and after the set-up is complete, costs zero to very few dollars to the business. Several maintenance issues including security, agent flexibility, accommodating the changing customer data, are resolved to a great extent. In a nutshell, both the potential hardware and software problems are taken care of by the service provider.

A lot of time is wasted on making calls manually in call centres. With the advent of predictive dialers, this issue is mitigated, enabling call centers to reach greater heights of efficiency and reduced downtime.

We at LeadsRain offer Cloud based Predictive dialer services to increase the efficiency of your contact center and help you grow. To know more about the what, how and why of us, write to us at support@leadsrain.com  or visit our website here.

Amp up your Contact Center’s efficiency with Cloud Predictive Dialer

cloud based predictive dialer

If we talk about contact centers, there are various factors that make up an ideal scenario. For example, the time an agent sits idle should be less and the right set of customers should be contacted. Yet many a times, agents end up wasting precious time in calling numbers that may not be responsive since they have no idea whether that caller will receive the phone or not.

Back in the 90s, several companies suffered from low efficiency even though their agents were constantly on calls; there was also a lot of wastage of time and resources due to call waiting and manual dialing. Cloud based Auto dialers were solely responsible for revolutionising the industry. With the 2nd millennium, predictive dialers stole the market share, and companies were able to go miles ahead.

On any regular day, the time spent by each sales representative on a call, divided by their downtimes will give you their performance ambit. And the means of all the trajectories can provide the level of efficiency of the contact centre, and the cloud predictive dialer calculates and optimises its functionality in the best possible way.

Cloud based dialers are considered to be one of the most effective technologies for handling multitude of tasks in a contact centre. With the use of cloud on the rise, cloud based predictive dialer has become a cutting-edge technology which can help your business reach new heights.

Given under are some remarkable reasons why you should invest in a cloud predictive dialer in your marketing suite.

1.The first thing that comes up in the set-up and execution of a call center is, the involved cost. Predictive dialers have solutions to such initial hurdles and you get the benefits that are manifold better than the traditional dialers.

It cuts down the downtime and lets companies invest their time and resources elsewhere. Cloud predictive dialer is an all-inclusive outbound solution that suffices every marketing need and makes the outbound solutions more result oriented. It makes sure that no customer base remains untapped and no marketing resources are wasted in reaching for no-answers, busy signals, voicemail, and disconnected numbers.

2.It has a hassle-free setup, and after the set-up is complete, costs zero to very few dollars to the business. Several maintenance issues including security, agent flexibility, accommodating the changing customer data, are resolved to a great extent. In a nutshell, both the potential hardware and software problems are taken care of by the service provider.

3.Cloud predictive dialers are completely flexible as it can be operated from anywhere and its resources can be simply distributed among agents, regardless of where they are. Calls , Voicemails and other features can be easily measured with Cloud Predictive dialer software.

4.Cloud based predictive dialers can be modified according to the requirements of the business. For instance, an SMB or a start-up for that matter could begin with the basic call distribution and dailling functions. Once the business grows, one can incorporate upgrades. Businesses can choose to amalgamate applications like call interceptors, campaign management, advanced recording and IVR, just to name a few.

In a call center, even a small amount of inefficiency can lead to considerable losses. With the advent of predictive dialers, this issue is mitigated, enabling call centers to reach greater heights of efficiency and reduced downtime.

We at LeadsRain offer Cloud based Predictive dialer services to increase the efficiency of your contact center and help you grow. To know more about the what, how and why of us, write to us at support@leadsrain.com or visit our website here.

7 Things You Have to Know about Voice Broadcasting

Voice broadcasting as a medium of mass communication began to be used extensively in the 1990s, and it broadcasts telephone messages to hundreds and thousands of recipients all at once. This technology is limitless in its use and applications, and it can be used for commercial as well as community purposes.

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Voice broadcasting has proved to be an essential tool in promoting and advertising a business. It allows your message to reach out to hundreds of people through their mobile phones easily. Readily available in the market, this technology is used by marketing companies to promote and sell their products and politicians use it to gain votes in their campaigns. Here are some remarkable facts about voice broadcasting that cannot miss-

1. Voice broadcasting is a unique technology that you can control the use of, in any time zone. You can program the system to adjust the time zones which means that you can increase your customer base over a national clientele. On the other hand, if the system is voice transmission with calls that are busy or go unanswered, the call is automatically rescheduled to ensure that it reaches its potential customer.

2. There is no complication in setting up a voice broadcasting system for your business. Choose a provider that operates online, and there is no compulsion to add any software or hardware to your existing computer. Once an account has been created, you will only need to add your contacts. After it has been set up, sending a message is easy, so is recording your message and choosing the recipients.

3. Convenience is increased when marketers have a provider who has a downloadable mobile app. This enables marketers to access their account and send messages from the mobile phone itself.

4. With the use of the custom voice message recording function, there is a personal touch added to the message that you are sending out to customers. This is something that you don’t see in many businesses anymore.

5. By reaching out to leads and existing customers with Voice broadcasting, marketers can amp up their brand’s visibility. The ability to reach out to customers and prospects and talk about your company through voice broadcasting provides endless opportunities to make your brand better known. With a possible added mass marketing feature as part of their voice broadcasting service, marketers can invite customers to opt in for your brand. This will enable companies to send information, discount coupons to shop with and increase their presence.

6. With the ability to build their brand with the help of voice broadcasting, marketers will also see an increase in their sales. Voice broadcasting is an excellent marketing tool for mincreasing sales substantially. Using voice broadcasting does not require a lot of work on your part as a marketer. All you have to do is come with innovative ideas to entice customers to buy your products.

7. Marketers and managers will have time to spare to focus on their business once they have a voice broadcasting system in place. By not having to make so many phone calls or spend hours making marketing plans they can instead put that effort towards other important aspects of their business. This is a time-saving tool that will become invaluable to the busy business owner. Voice broadcasting is a very versatile method when it comes to reaching a large group of people effectively. Many renowned brands and businesses are using voice broadcasting for greater business success.

Use LeadsRain Voice Broadcasting services to turn your goals into real results and scale your business! Email us your queries at support@leadsrain.com and our customer satisfaction team will get back to you. You can also visit our website here to know about
the services that we have to offer.

Tricks to put Bulk SMS to great use

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I’m sure all of you have received couple of those promotional texts. In modern times, we all want our business to reach as many customers as possible and generate the best returns.

There are several ways of doing this, but one of the best methods is the Bulk SMS method. Bulk SMS is skyrocketing and this written piece will elaborate on how you can leverage its potential to expand your business.

How can Bulk SMS help you promote your business?

There are a number of ways you can use Bulk SMS to promote your business, and at the end it all boils down to how you write a message that can pull people in.

Leverage Personal Information

Gathering and leveraging personal information can go a long way. This can be done for instance, by grouping your SMS lists into sub-lists based on birthdays, anniversaries, and other information of that kind.

After that, you can send them a message like “Happy Birthday, Mr. XYZ,” followed by your pitch. Trust me, it’ll have a much greater effect than just sending a text saying “ Hi. We are so and so. Please buy our product.” The former will forge a stronger bond between you and your customer.

Texts be To-the-Point

SMSs are short, and you can and should use it to your advantage. The best way is to send a text that cuts to the chase and explains exactly why it is in someone’s inbox.

“Hello, from ABC Shop. Here’s your 50% off discount coupon! Thanks for shopping with us last week!”. See that? With such a message, people will know who it is from and why it’s there.

Giveaway Coupons

No one says no to coupons. Coupons are one of the guaranteed ways to convert a lead into a customer. Give them a discount coupon, or basically a coupon of any kind.

Its human psychology that customers will not buy a product worth $100 but they’ll buy one which is $200 and then $100 after a 50% discount. Why shouldn’t you leverage that?

Personalise the Message

When a customer feels a certain kind of special treatment is being meted out to them only, their chances of converting becomes high.

So a brilliant way of converting them is to send ‘personalised messages’. An example could be “Hey Mr.X, here’s 200 credits only for you. Thank you for being a loyal customer to us!” That has got to charm most people.

Reminders

Another simple yet effective way to use Bulk SMS for brand promotion is to use it as a ‘reminder’. You can send your customers a reminder about the launch of a new product, an ongoing sale, or any other general purpose.

A reminder keeps customers in the loop and also provides you with a chance to ensure they get pulled in.

Final thoughts

So that was a brief about Bulk SMS services and a few points from an array of possibilities on how you can use it.

Bulk SMS marketing is ripe currently and you should leverage it to your advantage as much as possible. It provides high conversion as well as open rates, along with affordability.

We at LeadsRain offer Bulk SMS services at cost-effective rates. To get free demos, or to know more about the what, why and how of us, visit our website here or shoot an email to support@leadsrain.com.

Why Being Native Salesforce Matters

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Anyone who is in the business of lead generation and direct marketing will have heard about Salesforce. It is the most preferred CRM. Countless businesses have integrated their services with Salesforce and why shouldn’t they?

By natively integrating your business app with Salesforce, your app will be built on Salesforce tools, will be certified by their team and it lives inside the their infrastructure(including your data). It will enable you to reach your leads and customers directly from within your Salesforce account.

“Companies already using the Salesforce platform, which is a significant percentage of forward looking companies, are going to want to find solutions that are built on the Salesforce platform, because the benefits of doing this are enormous,” says Jonathan Sapir, founder of Work-Relay – a collaborative work management platform.

For organizations that have already invested in the Salesforce platform, leveraging the power of the platform becomes the next natural course of action.

So now let’s move on to the distinct advantages of using a natively integrated Salesforce App.

1.The first and foremost is the ease and accessibility the integration provides. Businesses do not have to worry about syncing data or accessing it.

A fast, single database where all your customer data is stored grants a convenience which increases the speed of tracking data and generating reports.

2. As a natively integrated app, you can benefit from the Salesforce ecosystem, where the revenue opportunity is estimated to be 3 to 4x that of Salesforce itself (Source: IDC’s Salesforce Economic Impact Model, 2016). 84% percent of Salesforce users use a minimum of one partner application. Such a high percentage of users will prove to be a market as good as a gold mine for any business.

3.Salesforce users continue to grow at a rapid pace. According to its 2017 Annual Report, there are more than 150,000 Salesforce customers and the AppExchange is the central place where these customers go to find applications to extend their CRM.

As the premier marketplace for business applications, customers are assured that if you are listed on the AppExchange, you are trustworthy. This will help businesses gain exposure for your product with the Salesforce marketplace.

4.The AppExchange considers itself to be a family of partners who work in close collaboration and interact with one another. You can, as a business, network with others who have been long time members of the AppExchange to learn best practices and grow your business.

Many Salesforce partners also leverage other partner solutions built into their product to hike functionality and to solve their own problems.

There you go folks! These are the benefits that we at LeadsRain have gained by natively integrating our app with Salesforce. With Ringless Voicemail, we have also integrated our Text Messaging and Phone validation service Thus, along with sending voicemails that do not ring to your contacts in Salesforce, you can also serve them with text messages from our Mass Texting service.

If you have any queries or questions regarding our products and services feel free to contact our support team at support@leadsrain.com and we’ll be glad to help. You can also visit our website here to know more about the other services that we proffer.

Ways to use Voice Broadcasting in your business

Voice broadcasting as a medium of mass communication began to be used extensively in the 1990s, and it broadcasts telephone messages to hundreds or thousands of call recipients at once. This technology is limitless in its use and applications, and it can be used for both commercial and community purposes.

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Let us take a look at some of the various ways in which you can incorporate this versatile technology to your business and reduce costs and increase revenue.

Upselling

Voice broadcasting has become a valuable tool in the repertoire of businesses who want to send automated messages to existing customers to upsell their products and services and increase same customer sales.

Recalls

For manufacturers Voice broadcasting offers an easy way to keep customers on the loop for important product details.

A scripted message with a personal touch leaves recipients with a certain sense of recall that further helps to build customer relationships that are more promising and meaningful.

Reminders and confirmations

Voice broadcasting can be an efficient tool to remind clients of appointments and even let them confirm them through your automated system. This will drastically reduce labor costs and avoid wasted time reserved for appointments that are a no-show.

Fundraising

Voice broadcasting can be an excellent way to get your message across whether you are fundraising for political purposes, charities or raising capital. It can spread the word out to a broad and targeted audience.

Dissemination of Information

Voice broadcasting is ideal for disseminating information within an organisation. It can be used to inform remote teams and employees about new product developments, policies and more.

Surveys

Customer surveys are important not only for analysing how your business is doing, where your business is at now, but also to know what your audience feels about you, your products and services. It helps in constant improvement and catching trends before your competition.

Emergency warnings

Voice broadcasting is touted as one of the best ways to issue emergency warnings during a disaster situation. Governments, businesses, can incorporate it to issue important information to people in a swift and efficient manner.

In conclusion

Voice broadcasting is a very versatile method when it comes to reaching a large group of people effectively. Many renowned brands and businesses are using voice broadcasting for greater business success.

Use LeadsRain Voice Broadcasting services to turn your goals into real results and scale your business! Email us your queries at support@leadsrain.com and our customer satisfaction team will get back to you. You can also visit our website here to know about the services that we have to offer.

NOTE:

It is mandatory that businesses use opt-in data where they have consent from customers to send them broadcasts. If they send broadcasts to numbers without consent then any legal action will be businesses’ liability and not ours.