6 Ways to put SMS marketing to great use.

SMS Marketing is one of the most aggressively increasing marketing technique and also a very continuously preferred one in that case. The success rates of a bulk SMS marketing campaign is almost 2.73 times than that of an email marketing one. This stat comes off as really shocking to most of the marketers since who uses SMS services nowadays, right? Wrong! Agreed people don’t use SMSes for communicating but they use smartphones and texting through SMSes is the best way to market.

SMS marketing

SMS Marketing is thus a little off the radar to small businesses, but the big timers know its worth and are not using its power sparingly because of the varied purposes it solves. Also, Bulk Text Messaging needs to be handled with a little creativity to get the desired ROI. Otherwise, it’s just a 160 char text message, unread, unattended, alone in an inbox.

Here’s what all of you as a marketer can do to get the desired ROIs, organic traffic, and leads.

Make them feel attended
Stand out, in their cluttered inbox full of acronyms and numbers of commercial messages, how do you do that? You start the text with their name if they’re your customer (you don’t want to freak them out.) Make them feel warm, using their names quickly grabs their attention and makes them want to listen, continue with some context.

Here are some examples: Hey Rie, we have compiled a list of so and so items, in this link: bit.ly/xyz that you had enquired us for on our online portal.

Drive more Traffic

It is not preferable to run any Bulk SMS text campaign run without a CTA. CTAs can help bring people to your website. This organic traffic would have a much higher probability to convert. Another benefit of CTAs is that you can see which contacts responded. After many several text messages, your sales agents can gauge which contacts are dead and which functioning. CTAs also help you interact and engage with people on a one-to-one basis and know their choices and needs.

Increase your customer base exponentially

This can be easily understood by examples

Share this code with two friends and get $10 XYZ credit

Send this 10% discounts to your friends and get a free something!

According to Brian Tracy, renowned public speaker and author of best-selling books, referrals from satisfied customers make your chances of converting them 15 times easier than that of a cold call. Thus when a person receives a promotional text from a friend of theirs, it is more likely for them to trust your brand and start using your product or services.

Imprint your brand often, powerfully

The open rates of text messages sent in mass texting services are almost 99%. That indeed makes bulk SMS campaign a great tool to enhance the reach of your service or product, in other words – help you with brand marketing. You can do this by fusing your tagline along with the notification or promotional updates. Thus SMS marketing can rightly be called as the most efficient subset of brand marketing.

Run surveys

Text messages can help you run the most efficient surveys, with the limited characters you could ask a question or two to them, to get an answer on any specific function or service, this can help you tailor your services in the most efficient way possible.

Want to get a hassle-free bulk text messaging set-up? Here you go! Also, you can see for yourself how this service works for you by taking the free demo of 80 text messages. To get equipped with the demo give us a shout at support@leadsrain.com


15 Sales Quotes to ignite that Sales fire in you!

15 Sales Quotes to ignite that Sales fire in you!Do you think your sales engines have caught a cold this winter? Sit back and read on these bunch of inspirational quotes from people who have created a brand for themselves by articulating themselves and inspiring others in the best of ways. I hope these quotes will certainly help you fire your sales engines up!

I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard. — Estée Lauder

Passion is energy. Feel the power that comes from focusing on what excites you. — Oprah Winfrey

We must focus on purposes instead of just setting goals, for long-term vision is what keeps us from being frustrated by short-term failure. — Dan Clark

Your income right now is the result of your standards it is not the industry and not the economy. — Tony Robbins

Our fatigue is often caused not by work, but by worry, frustration and resentment. — Dale Carnegie

I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales. — Zig Ziglar

Goals aren’t enough. You need goals plus deadlines: goals big enough to get excited about and deadline to make you run. One isn’t much good without the other, but together they can be tremendous. – Ben Feldman

The secret of man’s success resides in his insight into the moods of people, and his tact in dealing with them. – J.G. Holland

Ninety percent of selling is conviction and 10 percent is persuasion. – Shiv Khera

The successful warrior is the average man, with laser-like focus. – Bruce Lee

So long as new ideas are created, sales will continue to reach new highs. – Dorothea Brande

Your competition is EVERYTHING else your prospect could conceivably spend their money on. – Don Cooper

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. – Henry Ford

The most unprofitable item ever manufactured is an excuse. – John Mason

Today is always the most productive day of your week. – Mark Hunter

We hope these quotes have been a treat to read and you would take home a thing or two from them…

We are an all inclusive cloud contact service solution provider which provides services like hosted cloud based predictive dialer, hosted IVR, voice broadcasting, and all other related services.We have by far served various industries from Automotive, Collection, Education, Emergency, Entertainment, Finance, Mortgage to Politics.To know more about us reach us out on 844-ON-CLOUD or drop us an email at support@leadsrain.com and our Customer Satisfaction team will take care of the rest.

Upgrades in LeadsRain’s Native Integration with Salesforce


During Dreamforce 17 we announced that we natively integrated LeadsRain’s most sought after TCPA complaint, information Ringless Voicemail Service with Salesforce. Dreamforce is as we all know Salesforce’s annual event that acknowledges technology and creativity of people around the world. We have always found it truly inspiring and have gotten something of value every year. We are thus not only going to attend Dreamforce ’18 but also exhibit LeadsRain there! Here are some major upgrades in the light of native integration of LeadsRain with Salesforce.

First of all LeadsRain’s RVM is the only ringless Voicemail service available in the AppExchange marketplace now. With Ringless Voicemail now we have also integrated our Text Messaging Service with Salesforce. So you along with sending voicemails that do not ring to your contacts in Salesforce you can also serve them with text messages from our Mass texting Service.

Our developers dedicated entirely to Salesforce have made the user interface of our LeadsRain app in Salesforce, really easy and manageable to give you a hassle-free experience. From this application, you can centrally manage all the primary activities like sending RVM and Text Messages to all or some of your leads, etc.

More importantly we have introduced three components or rather three quick components like Quick Drop RVM, Quick Text Messages and Shoot to Campaign. The first two components will allow you to send your message straight to voicemail and Text messages in just three clicks to individual leads. Whereas the third component will let you send RVM or Text Messages to entire campaigns (lists of leads) in just three clicks.

So our LeadsRain app for Salesforce is up and running and you can just plug in and are all ready to go. Stil if you have any doubts and queries regarding how to get the app installed and started contact our support team at sales@leadsrain.com and we’ll be happy to help.

Which LeadsRain’s service is better for you to get heard–Ringless Voicemail or Voice Broadcasting?

Ringless Voicemail and Voice Broadcast Software are two of our esteemed services. Our customers rely highly on the efficiency of these marketing products and also the results they bring to their marketing endeavors. Our existing customers use them interchangeably in their marketing campaigns.

voice broadcasting

But with the new customers, there is often this query as to which service is the best for them to send their voice out to people around the world?

Here we discuss the key functionalities of both our services ringless voicemail and voice broadcasting.

Voice Broadcasting Software is our finest voice transmission system, it is hassle-free, easy to use and can execute complicated tasks that would otherwise require a call center set up. LeadsRain’s Voice Broadcast Software allows you to broadcast your recorded to voice to your desired customer database. You do not have any time duration limit as to how long do you want your recorded voice message to be, it is completely up to you. Though we suggest it to be wrapped up in a minute in general cases. As a marketer you need to have gotten hold of their attention by a minute, and if that’s not the case your customers are not going to listen to anything after that.

Voice broadcast service allows you to record the audio responses of your customers. You can thus create questionnaire with closed questions for your customers to get insights on their thoughts about your product, service, valuable feedbacks, or requirements, etc. For e.g., Would you consider recommending our services to your friends and family? Please answer in Yes or No.

Voice Broadcasting works best in Emergency situations and not as much as in commercial ventures. The reason being, voice broadcast notification comes with a ring. Also sending commercial updates, alerts to the people not opted or failing to provide a facility to unsubscribe can make this voice broadcasting activity of yours illegal. But on a positive note you can send thousands of voice messages to the people in during the state of emergency, on their phones and desktop screens, while ringless voicemail would do no good there.

LeadsRain’s Straight-to-Voicemail is classified as an information service. All information services are TCPA complaint. Ringless Voicemail as the name suggests doesn’t ring and causes no unwanted annoyance to the customers. This is best possible method to reach out people in whom lays your commercial interest. Anyone on the receiving end of the voicemail would not be disturbed by your message, nor would it sound to them as abrupt instead they would listen to it in the peace of the moment intending to pay attention, this increases the message deliverance drastically. Unlike Voice Broadcast, Ringless Voicemail cannot give you elaborate feedback answers through forms.


Well if the above text seems too long to read, we’ve itemised a list of key points that will help you compare the services and see for yourself which suits you better.

Ringless Voicemail or Straight-to-Voicemail
Doesn’t ring
TCPA FCC compliant
No annoyance
You can only record messages up to a minute
Limited CTA
Preferred for commercial use
5 cents per minute
Voice Broadcasting Software
Can record and broadcast lengthy messages
Longer CTA (forms, etc)
Elaborate feedback
Is not TCPA compliant
More personalized communication
Preferred for emergency situations
3 cents per minute

It is to be kept in mind that although they both do the same thing of sending out your voice to the masses, they’re features make them quite distinct, allowing them to be of need in specific fields for specific industries.

Voice Broadcasting Mistakes to avoid in 2018

We at LeadsRain hope that you are having a wonderful start to the 2018 year. Well, we certainly are having an awesome time, our sister company Targeto Inc, that is now a year old got featured in Inc.com, in a blog by James C Paine titled People-based Marketing: 9 start-ups to watch in 2018. Also LeadsRain is all pepped up to exhibit at LeadsCon 2018 and Dreamforce 2018, we hope to see you there!

voice broadcasting

So let us help you in whatever little way we can to make your 2018 awesome. Here are some of the mistakes that we have made also the ways you can not make them or even undo in your voice broadcasting marketing strategies. Hope that you find many things of value in this piece, cheers!

Wearing all the tags at the same time
In voice broadcasting, it all starts with the content: write up a script, verify and re-verify keeping in mind points that will give your customers the brand message deliverance. Do not be the Shakespeare of marketing; unnecessary jargons are a big put off. Do not brim with the keywords and synonyms of your services, that just doesn’t make sense. Cultivate a message, a pass by the need of people and draft your content accordingly.

Being fragmented
Make sure your marketing team the one that is creating your voice broadcasting campaign, your sales team which knows your customers best, research persons with knowledge of all things statistics be together while creating a voice broadcast message. You can’t expect a newly hired copy writing intern to write you a message that will showcase your brand in the most effective way to all your customers. Also make sure what you say in the voice broadcast message is congruent to your content in the website, yet not completely similar.

Shooting in the dark
What’s in it for me that is what every customer looks for. So keep in mind that in all your marketing endeavors you have considered this point. Do not keep selling your product and its features, but sell the experience the customers can get from it. Make sure you know what your customers need and try to deliver that in your voice broadcast message as this is the only thing that will give you the attention of your customers.

Un-tailored opinion
Your message should be in accordance with the audience you are targeting, certainly as your tone with youngsters and the elderly group of people. The tone and design of your voice broadcast message also depend on whether you are talking to a new lead, referral or an existing customer. Decide according to the audience type that you are targeting whether you want to keep a friendly, personal, professional, quirky, humorous or to the point tone just so to avoid brand aversion.

Leaving them directionless
Do not forget to provide them with a call to action. Do not leave them directionless, ask them to give you a call on any said number or better yet give out your website name and other social media addresses to like twitter handle, etc. to inform them more about your company and product with an added benefit of increased online traffic.

Also as you can record long voice broadcast messages you can ask them to fill up forms and asked questions with closure, For, eg, would you suggest us to your friends and family, please answer in Yes or No.

These functionalities of Voice Broadcasting Software can help you create more personal relationships with your customers.

And then there is the standard CTA like Press 1 in order to directly speak with them and press 2 to opt-out of receiving future voice broadcasts.

Bad Timing
Would you send out messages to endorse your buffet meals at 9:30 in the night? Anyone with a sane mind would not. Reason why? Because who likes to think of food after they’ve eaten, now you can only imagine the effect on brand this kind of marketing would give. Stay relevant and communicate as if in real time.

No Garnishing
When all is done, you need to refine your speech. Make sure that your pauses are not too brief and not dramatically long, check your diction, cadence, tact, and pitch of speaking. Hire a voice-over artist if anything.

Failure in choosing a right marketing carrier
Now that you have done almost everything to execute a perfect voice broadcasting campaign you might need an ideal voice broadcasting carrier. Our user-centric voice transmission system meets all your marketing needs in the most efficient manner. To know the intricacies go here.

What makes the Political Campaigns a Magnificent Success?

ringless voicemail

While the States is heading towards the show of the decade, each candidate has been on the toes to ensure the entry to the oval office. On that note, let’s get a ‘behind the scene’ look at those elements which are making the huge difference in this election.

Right tool at right time

Surveys being the most effective tool to know the thought-process of voters, however it often remains underutilized. The survey can be used as a refined way of ‘canvassing’ if it is undertaken with appropriate tools and strategies. Adding to that, there is ringless voicemail which comes quite handy while initiating the political campaigns.

The purpose of ringless voicemail is to simply create awareness in the beginning of the campaign especially when there is such little information available about the candidate. Another tool is cloud based auto dialer that has been available since long, and optimized enormously across the verticals and for a political cause too.This tool helps a lot in knowing opinions of the voters and form inclination towards the candidate.

The sync of all these tools towards desired outcome

The aforementioned tools are undoubtedly effective; however they extend outstanding outcomes when they are systematically coordinated.

  • It all starts with the first impression that plays pivotal role in positioning candidates’ image in voters mind. Hence, along with Ringless Voicemail and other print media campaigns, the call routing and tracking should be clubbed to evaluate the effectiveness of a political campaign.
  • Go for the political broadcast which rapidly calls the potential voters, record the message in the voice of the candidate and keep ‘press one’ alternative at the end for feedback and query of the voters. Answer them using personalized email or text message.

The essence of a successful political campaign lies in the engagement of probable voters toward candidate’s activities. The more they involve the more they likely to form faith towards the candidate and that is the center point of all efforts.

10 Ways to scale the unscalable for bagging in precious customers for life!

lead generation

Start off with this

Always keep in mind to build a healthy, long-lasting relationship with all your leads, without any other agenda in head. Commit to making a relationship, and bring that commitment into execution daily, regardless of how less promising you think the visitor or lead is. Be authentic, tactful and transparent. This will pave a way to very fruitful and easy relationship with the lead in the future to come.

Be the first one to give

Initiate good deeds to your customer when unasked and unexpected. Provide guidance and information that your customer wouldn’t get otherwise. This is a great way to leverage yourself from other competitors, most importantly with this, your customers will let go of little missteps here and there.

Don’t just be a vendor

Be a part of their journey, accompany them on their journey with your service and attitude. Be their partner and not just providers of service. Realise that you grow with the growth of your customer and act like that. When along with providing the best of your services, you make your customer feel at home, they will let pass instances of dissatisfaction many times. What more would one need?

Improve your customer service

It all comes down to this, sales executives and representatives are the ones that collide head-on with the customers, the ones who actually sell the idea and product to the target audience and move them further along the sales funnel. I have written a series of blogs that will help you understand how can you enrich your customer support team to help bag customers for life.

You can find them here: What are the benefits of sales enablement optimization, How we at LeadsRain optimize sales enablement and Key benefits of Sales Enablement Optimization.

Make your customer demanding

Make your customers accustomed to good service, discounts, schemes tailored for them, exceptional customer service. Obviously, this doesn’t mean that you go against your budget planning. And fulfill demands that will only bug you, in the long run, think of this as stock investments, and you aren’t supposed to be myopic here. This will keep your customers from going to your competitors as they may not entertain the thing those customers are accustomed to asking.

Empathize your customers

Again, very important, this point may sound cliched and overrated, but the truth in this fact wouldn’t go anywhere, no matter what you do or what you are dealing with it is the human psyche that you’re dealing with. Make your customers be heard and tell them the things they want to hear, assure them of the services your products produce to give and the support after the deal is made. Treat them like you would want yourself to be treated.

Why should they be your customers anyway?

Sell your USP after knowing what could be sold as one for eg.,

We are Dairy Bell Bakers; we use the finest of wheat bought all the way from the dense fields of Australia that are harvested to perfection with love, to give just the right texture and taste. We bring to bread baked golden daily, at just $2 a loaf also get a free cup of coffee on takeaways on weekdays!

Aim for a second sale

According to Brian Tracy, it is ten times easier to sell to existing customer, excluding cross-selling and upselling it save the time and resources that go into convincing/converting new leads. To equip yourself with the most correct of mindset, set a goal to make this lead make a second sale. This will make you give them the service that is targeted to retain them and this first impression in the customer’s head will go a long way.

Ask for feedback

This comes after the deal is sealed, ask them this question – “would you like to shop with this again?” and “would you recommend us to your family and friends?” So, you are getting acknowledgment for the second sale and also getting referrals. Referrals from a satisfied customer make your chances of converting them 15 times easier than that of a cold call.

I hope this blog brings value to your selling and marketing strategies, just like how it had to our and begotten us precious customers for life!