Category: Marketing

Text Messaging Marketing VS Mass Email Marketing

The widespread increase in the use of mobile phones has made it quite easy for marketers and advertisers to reach their target audience and get favorable results.

In this digital age, the average adult spends a majority of their time on their phones, and they are mostly either texting or browsing through emails. In such a scenario, it is an obvious thing that marketers will want to exploit this to their advantage and target customers on their phones. This leaves them with two strategies which are the most popular when it comes to establishing their presence. One is Text Message Marketing, and the other is Bulk Email Marketing.

text messaging marketing

Both these connecting tools have been around in the digital space for many years now. And both are efficient and effective ways to give timely information, discounts, offers, etc., to customers about the product or service. But the question is which is a more reliable and better method for targeting consumers in the long-run and which will bring greater results. With that, we need to take a deeper look into both of them.

SMS Marketing

The biggest drawback of email marketing is the greatest advantage of Text Messaging marketing, i.e., open rates of density. People usually open a text within 4 minutes of its arrival.

Another bright side is that you only have 160 characters to express what you want in your texts. This is even an advantage as marketers can tell their customers about the information related to their products or services in lucid terms. A short, to-the-point message has higher chances of earning a prompt reply from the other side.

The only biggest disadvantage of Text messaging marketing is that you find difficult in obtaining customer’s phone numbers. Without getting phone numbers, its rock climbing thing to create the consistent database of the customers and also a time-consuming process.

Text message can also be a great medium through which marketers can carry out pay per call campaigns. They can include the phone numbers in the message content and generate more leads and prospects with the number of phone calls received. Text message can prove beneficial for bringing more people to your website or link. You can add short URLs in your message and directly bring customers and prospects to the give link.

Email Marketing

One of the biggest pitfalls of emails is that they have a tendency to get into the spam box. Users receive plenty of emails daily which they don’t even see, so there is also the issue of emails sitting unread and unnoticed or simply being deleted without being opened. Inboxing becomes difficult as almost 66% of email traffic is considered spam.

Email has become an old school marketing strategy because customers are looking for quicker two-way communication means. There are issues like email filters, spamming, domain and IP address blocks that include in the pitfalls of email marketing.

After scrutinising the pros and cons of both Text and Email Marketing, I will compare them to the following factors-

1.Open Rates

As we mentioned earlier, almost 99% of text messages are read by the people, which is quite more than the emails. The text also has a personal touch to it and receiving one from a brand feels like receiving one from a close friend.

With emails since the possibility of going into spam or being unnoticed sits high, it has a much lower opening rate as compared to text message.

2.Mobile Penetration

Currently, more than 60% of people in the world own a mobile phone, and only 40% have access to the internet.

While the rate of internet users are not increasing as compared to mobile phones users. So, it is a clear fact that an Text Messaging campaign is much stronger and effective than email campaign to reach the maximum audience.

3.Time-saving

SMS campaigns are not cost effective but also time-saving. With the character limitation, you have to cut the story short and hit the target right away.

On the other hand, email campaigns require imagination and planning. You have to design, create long drafts of email, get it approved and then wait for a response after it gets sent out. This process is very time-consuming as compared to text message.

4.Click-through rate

Click through rate is the percentage of people who direct to the marketer’s website by clicking on the link given in the message. The average CTR of text messaging is almost 36% whereas that of email is only about 8-9%.

The reason for this gap is that emails consist of a long message before giving the link, whereas, text messages are short and precise. People don’t have time to read the entire email message and then reach to the the link. Thus, Bulk Text marketing always has the upper hand on email marketing.

5.Quality vs. Quantity

Texts have to stay confined to their 160 character limit, making them easier and faster to read for customers. Emails, pack a lot of insignificant information, and customers have to wade through a wall of content before arriving at the main point.

Conclusion

Text Messaging and Emails both come with their own set of boons and banes. Yet, it is suffice to say that Text is more adept at getting a quicker response from customers than email which takes longer to read and reply.

Want to get a hassle-free bulk text messaging set-up? Here you go! Also, you can see for yourself how this service works for you by taking the free demo of 80 text messages. To get equipped with the demo give us a shout at support@leadsrain.com

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Ways to use Voice Broadcasting in your business

Voice broadcasting as a medium of mass communication began to be used extensively in the 1990s, and it broadcasts telephone messages to hundreds or thousands of call recipients at once. This technology is limitless in its use and applications, and it can be used for both commercial and community purposes.

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Let us take a look at some of the various ways in which you can incorporate this versatile technology to your business and reduce costs and increase revenue.

Upselling

Voice broadcasting has become a valuable tool in the repertoire of businesses who want to send automated messages to existing customers to upsell their products and services and increase same customer sales.

Recalls

For manufacturers Voice broadcasting offers an easy way to keep customers on the loop for important product details.

A scripted message with a personal touch leaves recipients with a certain sense of recall that further helps to build customer relationships that are more promising and meaningful.

Reminders and confirmations

Voice broadcasting can be an efficient tool to remind clients of appointments and even let them confirm them through your automated system. This will drastically reduce labor costs and avoid wasted time reserved for appointments that are a no-show.

Fundraising

Voice broadcasting can be an excellent way to get your message across whether you are fundraising for political purposes, charities or raising capital. It can spread the word out to a broad and targeted audience.

Dissemination of Information

Voice broadcasting is ideal for disseminating information within an organisation. It can be used to inform remote teams and employees about new product developments, policies and more.

Surveys

Customer surveys are important not only for analysing how your business is doing, where your business is at now, but also to know what your audience feels about you, your products and services. It helps in constant improvement and catching trends before your competition.

Emergency warnings

Voice broadcasting is touted as one of the best ways to issue emergency warnings during a disaster situation. Governments, businesses, can incorporate it to issue important information to people in a swift and efficient manner.

In conclusion

Voice broadcasting is a very versatile method when it comes to reaching a large group of people effectively. Many renowned brands and businesses are using voice broadcasting for greater business success.

Use LeadsRain Voice Broadcasting services to turn your goals into real results and scale your business! Email us your queries at support@leadsrain.com and our customer satisfaction team will get back to you. You can also visit our website here to know about the services that we have to offer.

NOTE:

It is mandatory that businesses use opt-in data where they have consent from customers to send them broadcasts. If they send broadcasts to numbers without consent then any legal action will be businesses’ liability and not ours.

 

How can Financial Service Providers can benefit from Mass Texting Services?

financial service

Cost Effective

Bulk SMS Texting is a very suitable marketing technique for financial sectors because of its reachability and that mostly everyone has a smartphone. Another popular marketing method is Email Marketing but it has lower open rates than SMS Marketing and also requires more amount of resources to give out the desired results.

First ask them

Mass Texting Services can be used by financial services to lend out options to their customers and clients. Marketers of financial services can give people options regarding any new policy, regulation or any major or minor change. Letting customers take part in such micro decisions can increase seller-customer relationship exponentially.

Then tailor accordingly

Now since mass texting service has helped you ask a certain number of questions to all your customers, put their feedback to good use. Tailor your services accordingly this will increase the trust between you and your customers.

Aids customer support

Bulk SMS gives you the best platform to reach out to your customers time and again at different points of a sales funnel. It doesn’t matter if they are a customer or a prospect your right text messages at the right time can aid them with a lot of closure.

Future-proof

Almost all of US population have a mobile phone, and 75% of them receive text messages. Also, 95% of the youth between the age of 18 and 29 have frequent use of text messaging, making it one of the most future-proof marketing channel. This marketing method doesn’t require any internet and this makes reaching out to customers easier at any point in time.

Removes Barriers

Bulk SMS helps to remove the barriers in communication, making them more personal. These barriers could be, organizational, personal, physical, perceptual etc. These barriers create obstacles in marketing conversations, and they can be surpassed by SMS marketing strategies.

Reminders

Best way to keep notifying them about due dates of their payments or new updates in policies, or any rewards to claim, bulk sms texting is the way to do it.

P.S.

Though Mass texting services is one of the most sought after services to market and reach out to customers directly and create one to one relationships but it is to keep in mind that the audience that you upload to target with text messages should have opted in for the same. New CTIA, FTC and FCC guidelines has now made it compulsory for marketers to get written consent of the people. Furthermore we would like to stress on the fact that you go through the below given links to check weather the data they have is opt-in data and thus compliant to all policies. The service providers will not be liable to any of the damages caused otherwise.

Make your Customer your Brand Spokesperson

It is an indelible feeling when our customers offer to recommend our products and services to other businesses.

marketing

It makes us feel that they believe our products are worthy of being referred to other people.

We are very glad for the inspiring response we have received from our customers and we encourage all businesses to achieve such a significant milestone in their tenure as well.

It is not very often that a company is able to convert its customers to loyal brand advocates. Your customers can be your brand ambassadors if you provide them with products or services that fulfill their needs to the optimum level.

Satisfaction with products and services is the key element that will lead your customers to be loyal towards your brand and keep them coming back for more.

In marketing terms, this simply means when the product or service that you offer exceeds the expectation of your customers, then they will be motivated to be associated with your brand even more. It is an excellent means to understand the needs of the customer in order to improve your business.

Customer satisfaction doesn’t just mean that your customers would be willing to make a repurchase. It could also lead to, your client recommending or refering your product or service to others who may have the same requirements.

Such an act of reselling or referral of your product by your customer exhibits the true nature of your brand’s performance and presence in the life of your customer.

For Brian Tracy, no matter what the title of your position is in the company, you will always be a salesperson for yourself and your company. He says, “-A referral to a new customer is worth ten times more than a cold call. And it is 16 times easier to sell a satisfied customer something new than it is to sell something to a brand new prospect.-”

Your customers could be willing to resell your product only if it meets their requirements. It is also important to ensure they have had a positive experience with the product or service, your brand’s reputation as a whole, its design, features and after-sales services.

Customer referrals are proved to be one of the most effective marketing and selling techniques to increase business and client base.

When consumers are willing to resell your products, they become an affiliate or spokesperson of your product or service.

Being an affiliate or referrer of your product or service usually entails some form of partnership or benefit for the customers who have recommended it to others in their business circle.

At LeadsRain too, we offer products and services that can cater to all your business requirements. Our clients have been so satisfied with our products that we have established a long-standing relationship with them as affiliate partners. In addition, we offer white label services for businesses who are in search of a platform and want to make it their own. You can use our products and services and rebrand them to match your style.

We also provide rewarding benefits and partnerships that make working with us a win-win situation. For more details on that, you can check our website here.

Ringless Voicemail –Behind the Pro-Salesperson of the Company

You may definitely need the pro-salesperson if your business excessively depends on the sales. Right!

Here, Ringless Voicemail technology can reinforce the activities of your salesperson and turn him into a pro and results can be accumulated without annoying customers.

Let’s see more about it.

Ringless voicemail adds advantage over automated outbound calling system and serves you with impactful marketing. The voicemail is directly dropped in the voicemail box of targeted people. So, it helps marketers to reach public without annoying them.

The best thing about it is that it doesn’t disturb people and they can easily reach it and hear it from their voicemail box whenever they want. Advanced telecommunication and digital marketing services had set up the all new voicemail system to avoid the automated outbound telemarketing call.

There is more than enough reason why you should go for ringless voicemail instead of robocalls or outbound telemarketing –

  • No disturbance and interruptions
  • The recipients can listen to the voicemail as per their conveniences
  • The probability of reply from the recipient increases
  • A large number of people can be reached at the same time
  • Messages are prepared professionally according to its purpose
  • There is no cold calling
  • A text message can be coupled with voicemail
  • Eventually, there is no call made so it doesn’t annoy or disturb recipient in any way

Ringless Voicemail ServicesVoicemail drop software consists of the system which can become your potential salesperson who will professionally communicate your message to people. Although it is not a conventional phone call, but hold the potential technology to find the phone numbers from the interface of your computer and drops voicemail just in few simple steps.

The success rate of reaching mobile phones with ringless voice broadcasting is 85%. It consists of no ring, no disturbance, no interruption and only notification. It’s an automated system, so you don’t need to hassle around it to make it work for you.

It is crucial for digital marketing as it provides the easiest way to send a message to targeted customers. It has proved to be the heart of marketing campaigns all around the world. You can easily send invitations and information about innovation or offers that company has grappled along with 100% TCPA, FCC, & CRTC complaint essentials.