The widespread increase in the use of mobile phones has made it quite easy for marketers and advertisers to reach their target audience and get favorable results.
In this digital age, the average adult spends a majority of their time on their phones, and they are mostly either texting or browsing through emails. In such a scenario, it is an obvious thing that marketers will want to exploit this to their advantage and target customers on their phones. This leaves them with two strategies which are the most popular when it comes to establishing their presence. One is Text Message Marketing, and the other is Bulk Email Marketing.
Both these connecting tools have been around in the digital space for many years now. And both are efficient and effective ways to give timely information, discounts, offers, etc., to customers about the product or service. But the question is which is a more reliable and better method for targeting consumers in the long-run and which will bring greater results. With that, we need to take a deeper look into both of them.