Month: March 2018

Why choose a cloud-based predictive dialer?

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Owing to the huge number of data involved, a seemingly insignificant amount of inefficiency by a sales rep could result in enormous losses for a contact center. So it is important to get your workforce regulated in terms of technical adequacy and soft-skilled efficiency, for the latter we have written a series of blogs for which you can check out our workforce enablement series here.

But those are the nontechnical part of the scaling that is supposed to be done, along with that one needs to have the best technical support and marketing tools too. No business can keep thriving without the balance of both of these tools.

Back in the 90s, several companies suffered from low efficiency even though their agents were constantly on calls; there was also a lot of wastage of time and resources due to call waiting and manual dialing. Predictive dialers were solely responsible for revolutionising the industry. Even though it came with its good share of technical glitches; nonetheless, it produced results – scalable and significant results. With the 2nd millennium, predictive dialers stole the market share, and companies were able to go miles ahead.

On a particular day, the amount of time spent by each sales rep on calls, divided by their respective downtimes, will give you their performance trajectory, the mean of all these trajectories can give you the efficiency of the contact centre, predictive dialer calculates and optimises functionality accordingly.

Given under are the reasons why you should have a predictive dialer in your marketing suite

1.It is cost effective and hassle-free, it plugs in all the troughs that occur in a contact centre. It cuts down the downtime and lets companies invest their time and resources elsewhere. A predictive dialer is an all-inclusive outbound solution that suffices every marketing need and makes the outbound solutions more result oriented. Predictive dialer makes sure that no customer base remains untapped and no marketing resources are wasted in reaching for no-answers, busy signals, voicemail, and disconnected numbers.

2.To elaborate the above point further, predictive dialer uses algorithms to summarise the exact time an agent should take finishing up with a call and then dial another. Thus predictive dialers supply agents with a steady stream of calls with little-to-no downtime.

E.g., manually dialing a number can take 30 seconds. And only one 1/4th of all the calls made might get answered. But predictive dialers can calculate the median length of a call and the median number of calls it takes to make a connection and then enhances dialing to enable agents to move from one call to the next seamlessly.

3.It has a hassle-free setup, and after being set up, costs zero to very less dollar on the business side. Several maintenance issues including security, implementation of ass-on, agent flexibility, accommodating the changing customer data, in a nutshell, both the potential hardware and software problems are taken care of by the service provider.

4.Predictive dialer can be tailored according to the needs of the institution. A start-up or SMB could start with the basic call distribution and dailing functions. As the company grows, one can incorporate upgrades, without changing the existing technological elements. Businesses may choose to blend applications like IVR, campaign management, call interceptors, advanced recording and computer telephony integration, to name a few.

We at LeadsRain proffer you with Cloud Predictive Dialer services that will help you contact your leads effortlessly, saving you precious time and money. To know about the what , how and why of us you can visit our website here.

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How to Amplify Lead Generation with a blend of Voice Broadcasting and Ringless Voicemail?

I won’t be entirely wrong in saying that the current market is saturated with various kinds of tech and tools, making it nearly impossible to pick out the best method for lead generation.

How to Amplify Lead Generation with a blend of Voice Broadcasting and Ringless Voicemail

Today I’m sharing two technologies in the domain of direct marketing- Ringless Voicemail and Voice Broadcasting.

Ringless Voicemail and Voice broadcasting can really amp up your outreach efforts without spending much time and money.

They are two of the most plausible channels for marketing products and services and creating greater brand awareness.

Voice Broadcasts are recorded messages that help you keep your customer updated in real-time. They are pre-recorded messages with no actual agent on the line. Voice Broadcasting is also commonly referred to as the “press one” method. The voice broadcasting system calls the individual, plays a message, for example weather update in case of turbulent weather or an emergency alert for evacuation for the same. An example could be, “This is the California Weather Department. A storm is approaching the southern coast of California and is expected to make landfall at around 1700 hours. All residents and commuters are requested to find shelter immediately. For further updates press “1” or press “2” to connect with a live agent.”

This method for communication is very favoured. It saves you the trouble of dialling a long list of contacts.

Not having to make so many cold calls to all those people will save you and your employees a lot of time and money in the long run. And in case of emergency services such as the example given above, Voice Broadcasting can be a more quicker and effective way of getting the message across to a large number of people.

Now moving on to Ringless Voicemail. This service drops a voicemail directly into the consumer’s voicemail without ringing their phones. They can listen to the message whenever they get the time.

Talking about all those leads that never answer your phone. With Ringless Voicemail, your messages can reach them now. The high listen rate, ensures that your message is being heard. Not to mention that this technology is also fairly inexpensive, much more affordable than traditional and web advertising. This service also prevents you from being “that” harassing tele-caller which puts off consumers and the resultant irritation is one of the major reasons why so many leads go unproductive.

Imagine you have a healthy database of lists, leads that are just waiting to be reached. By using a blend of Voice broadcasting and Ringless Voicemail, you can reach out to more prospects and have greater chances of converting them to buyers. Both of these technologies are an excellent way to amplify your leads, get more callbacks, ultimately creating more value for your company and filling in your coffers.

To know more about our Voice Broadcasting and Ringless voicemail services, check our website here.

Good News for Salesforce users!

Get new leads added to your Salesforce account easily

Good news for businesses using Salesforce. You can now get your leads stored in Salesforce directly. So now after you attach your LinkedIn account to Salesforce and run lead generation ads in your lead gen campaign, it automatically adds leads to Salesforce from LinkedIn Lead Gen advertisements.
So when prospective customers fill out a form on your LinkedIn ad, that data is directly converted data as new Salesforce leads. This new feature is available in both Lightning Experience and Salesforce Classic.

It is important to note that Salesforce allows you to add up to 500 leads from LinkedIn per day and if the number of leads extends beyond that Salesforce mails them to your default lead creator that you have designated in Setup.
So now how do you get started with this new source of leads?

1. From Setup, enter LinkedIn Lead Gen in the Quick Find box. Then click LinkedIn Account

2. Connect a LinkedIn account to your Salesforce org.

3. Salesforce connects the ad accounts associated with this member account to your org. All forms associated with these ad accounts generate leads in Salesforce. We recommend using a LinkedIn account that is associated with your company rather than an account that’s owned by a single employee.

4. Set up default values for leads to be gotten from LinkedIn. From Setup, enter LinkedIn Lead Gen in the Quick Find box. Then click Lead Gen Fields.
5. Under Set Lead Defaults, enter values for the Default Lead Creator, Record Type, and Lead Source for leads generated from LinkedIn.

Under Map Form Data, choose lead fields to receive the data from LinkedIn about the form each lead comes from. Under Map Lead Fields, choose lead fields to receive the data from LinkedIn about each lead.

6.LinkedIn Lead Gen forms let you ask up to 3 custom questions of your leads. For example, you might ask what their occupation is. When LinkedIn sends leads to Salesforce, it includes the text of each question and answer. Use a lead field to store each question and another field for the answer provided by the lead. That way you can report on questions and answers by filtering leads to questions asked, using the fields you choose for the questions.

The above information is taken from Salesforce Help documents.

RevShare is the buzzword at LeadsCon 2018!

Hey folks, we are coming to LeadsCon March of 2018, and we couldn’t be more excited to be in Las Vegas for it. We’ve been attending LeadsCon for three years now, and it never fails to enlighten us with inspiring path-breaking ideas.

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Every LeadsCon has been a milestone for us, we have attended it to showcase serious developments in our cloud-based marketing suite, in the year 2017 of LeadsCon we showcased our newly made cookieless retargeting platform: Targeto for the first time.

We come to this LeadsCon this year with a new thought in a visceral sense rather than anything directly related to our products and services. To talk about a better way to do business in the current market economy.

With major online retailers like eBay, Amazon and ShareASale profusely using and growing with revenue sharing. We can rightly say that RevShare has revolutionized the digital market. Along with that major websites like Infobarrel, Hubpages, Squidoo practicing revenue sharing with writers, advertisers and designers has been an inspiring force for us and also a very articulated affirmation.

Rev share model transcends the current traditional relationship and gives people the value they deserve it is just and makes the most sense to any sane mind. Using revenue sharing as a business strategy can prove to be much more cost-effective and provide more leads as compared to other traditional marketing efforts as it brings along experts from varied fields under one umbrella. Rev share creates a stronger incentive for affiliates and associates to pour more business into the enterprise since everyone partakes in a portion of the revenue that is generated by the business.

As a cloud-based marketing suite provider, we are all in to have the best in their respective fields to come along and grow with us. We believe that revenue sharing with freelancers, data vendors, marketers, etc. can result in a mutually nurturing relationship that could not be possible otherwise, isn’t that what performance marketing all about? To keep the people driven and gain them profits and incentives just the kind they deserve.

Whether one owns stock in a company or works hard to make a brand of his product or service, revenue sharing is a benefit for all parties involved. Sharing revenue is essential to the growth of freelance bloggers, freelance graphic designers, professional ad agencies, independent sales organizations and leadgen companies and even the governments with interest in their nation’s stock exchange(s). In whatever form generated revenue is invested, paid out or shared, the profits are shared equally, just the way it should be. Profit is important in measuring success, and sharing that profit in the right way and at the right time helps to create and perpetuate a cycle of benefits for marketers and businesses alike, thus creating a win-win situation for all.

So that’s our point of view, and we think rev share is rightly the buzzword for this year’s LeadsCon and we would surely like to know what you think about it too, see you at LeadsCon.

How to be TCPA Compliant and still reach out to all your Audience!

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Do you know that you need written consent of customers to send them commercial text messages or a call? In a nutshell anything that rings and notifies the person it is sent to comes under TCPA Compliance. But Ringless Voicemail is an information service that doesn’t ring so and is thus exempted from TCPA.

The CTIA’s Best Practices Guide for SMS Marketing and Communications, released on January 19, 2017, emphasizes more on TCPA compliance and consensually obtained data or opt-in data.

The Telephone Consumer Protection Act was set to effect in 1991. Basically, TCPA compliance limits automatic telecalls, telemarketers, robocalls and commercial SMSes.

Simply put, the TCPA clearly states that businesses and/or organizations must receive express written consent from individuals prior to sending any SMS/text messages to them.

TCPA compliance aims towards maintaining the integrity of the privacy of the people. According to TCPA compliance it is not enough for businesses and organizations to market to people through SMS or call, even if the people marketed to are prospects, potential leads, or existing customers.

They need to have the written consent of the customer now and not just obtaining the phone number, you can read in detail about getting the written consent here under “Written Authorization”.

Not keeping your policies aligned with TCPA regulations can cost you heavy fines and class action lawsuits. Damages start at $500 and go up to $1,500 per recipient for each text message sent. To get more in depth knowledge on compliance guidelines you can visit here.

TCPA compliance is not as ominous as it seems to marketers. Marketing to this opt-in data can ramp up your marketing game to the fullest and help you generate better ROIs. Our state-of-the-art bulk sms text can help you achieve your direct marketing goals. You just upload your data, make sure you have written consent of all the users and we will shoot them to the respective addresses.

But what if you just don’t have the consent yet and want to reach out to your prospects and leads and customers without any hassle? I have just the right solution for you. You know what is better than texting? Listening to someone talk. That just adds on to the stimulus and also passes on the messages more powerfully.

Our Ringless Voicemail services are just the right tool for you. Ringless Voicemails come under Information Services and are thus FCC and TCPA complaint. Ringless voicemails, as the name suggests are no rings and only notifications, and thus they do not cause any inconvenience or annoyance to whomsoever they are sent to.

On a slightly different but relative note, Ringless Voicemail and Bulk Text Messaging services have been integrated natively with salesforce this year! You can thus enjoy TCPA compliant services and maximum outreach through both of our services with the least amount of hassle.

To get free demos and know more about the how, why and what of us write to us at support@leadsrain.com.