Call tracking software can be a little misleading in the sense that the title gives the impression of a simple recording of a phone number or missed call. However, the reality is somewhat different.
Companies need to know who is calling and why. Companies must be able to talk to clients and customers to make sales.
Your staff is able to answer all calls?
You feel you are losing business because of someone being available to answer all calls from your company receives?
Is a software solution that could inform you in minutes that an appeal had been missed or helpful to you?
Would it benefit your business if you have any statistics on departments and staff have been answering calls and were not?
Would it benefit your business if you could identify which of your staff or services were people with physical sales and not so good?
Would it benefit your business if you could record the conversation between the client and staff member for analysis and training?
If so, consider the following reasons for your business call tracking software. With this in place, you can:
Identify the source of the calls by keyword. The best call tracking software can track from the first click on a source search engine page result or website, and follow the call to see if it leads to a sale. With this information, you can reduce marketing budgets by avoiding the expense of under performing keywords and reallocate the money where he works.
Monitor staff performance through recording calls and sales techniques of analysis. This leads to the identification of training and under performance or questions. With call tracking software in place, you can ensure that staff are performing to the required standards and be on top of their game.
Record of missed calls or opportunities. This allows staff to remind the potential customer or client in a few minutes after the call. This gives a great potential to maximize prospects and does not lose to a competitor. A customer may well have a credit card in hand when they call you for a product or service, so each missed call potentially costing you dearly.
Analysis that the staff and the department do and who do not. With this ability your company can identify the person performing and that requires training. When combined with other features such as call tracking call recording a wealth of information on the performance of your business is at your fingertips.
Choosing the right software
The software call tracking industry is evolving and companies can now offer services such as follow-up calls to some extent, which provides part or all or the above points. Currently, the UK one company can provide the full range of call tracking services, and this should be the company that should be atop your list of subcontractors.