Interesting Bulk SMS Marketing tricks to help your business

Interesting Bulk SMS Marketing tricks to help your business

The mobile occupies a huge presence in our daily lives. Right from the moment we wake up to the time we go to sleep, our eyes are glued to the cell phone screen. With such a kind of omnipresence, it is only logical that marketers and advertisers will leverage it to augment their marketing goals.

At the present time, majority people have mobile phones and use it to send or receive messages for various purposes. Many organisations are now hiring Bulk SMS services to reach potential customers. Such service providers are helpful in enhancing the marketing avenues of the company.

With the high opening rate of SMS, the quick response from customers makes Bulk SMS strategies beneficial and effective.

There are some tactics which you can employ to increase the response from your customers. Let’s take a look at what they are-

Develop precise, clustered customer profile groups

Most organisations fail to deliver on their promise when it comes to SMS marketing because they build a highly promising audience profile, but only in their imagination. They target any audience , without taking into account whether they are suited for that message or not, their social background or economic stability.

This leads to a wide gap in communication. The more detailed and accurate data they have about their audience, and the better they know about their preferences, the better they can develop their consumer profile groups.

Once you learn whom to send your messages to, you need to know how to maintain a long-standing relationship with them. For example, whenever a transaction is made always send a thank you note. This shows that you are in the know of their activities and appreciate them

Refer your prospects to your websites

Having a website and putting all necessary information on it which will be helpful to your users can greatly assist you in improving your income.

Also when you promote your website on search engines like Google you can gain more traffic organically.

Take an example. If you send text messages to your customers, then you require them to come to a place where they can actually make a purchase for a product or service. This is where your website comes into play. Even if you don’t have a website, your consumers can still purchase your product (offline) but a website gives positive vibes to your customers about your brand.

Keep a flexible approach

In such a disciplined world, everyone is running after something with a specific deadline or at a particular time. This has created high competition and as a result people are searching for alternative ways to relieve their stress. This is where you can come in by modifying the language, tone and format of your text messages. You can bring a fresh vibe of rejuvenation, break away from the conventional text message jargon and try to connect with your audience informally. You should try to reach out to them the way they want.

Title your campaign cleverly

Clearly make sure you define your terms

Try to add the word ‘free’ as uniquely and as liberally as you can

Refer to the benefits available solely to the subscribers

Give great giveaways for enterprise customers

Ask people to talk about you and thereby make you more known.

SMS marketing is fast gaining ground as one of the most lucrative method for marketing and advertising. It provides consumers the ease of reading it in their own time as well as the benefit of getting content that is clear, short and to-the-point.

LeadsRain’s Text messaging service provides you with unique and simple infrastructure for your Bulk SMS marketing needs. And we are also happy to tell you that two of our most sought-after services Ringless Voicemail and Bulk text Messaging along with Phone validation are natively integrated with Salesforce. To know more about us and our services you can shoot an email to support@leadsrain.com or visit our website here.

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The Quickest and Smart Way to Deliver your Message: Text Messaging Service

The mobile occupies a great presence in our daily lives. From the moment we wake up in the morning to the time we go to sleep, our eyes are glued to the cell phone. With such a kind of presence, it is logical that marketers will leverage it to strengthen their marketing goals.

text messaging service

At the present time, majority people have mobile phones and use it to send or receive messages for various purposes. Many organizations are now hiring Bulk Text services to reach potential customers. With the high opening rate of text, the quick response from customers makes Bulk text strategies beneficial and effective.

Although the explosion of cell phones has increased digital trends, companies feel they should invest more in that. text message has been around for many years and it is here to stay with its fly high opening rate of almost 95% and the fact that Text Messages are read within 4 minutes of delivery.

Text Message marketing is opt-in channel. Businesses can only send messages to those people who have subscribed to be on their marketing list.

A brief text which contains all the necessary information and is to-the-point will always be preferred by customers than long and lengthy messages. Text Messaging is an affordable tool which provides marketers with a flexible platform to send messages to targeted customers.

Text Messaging is the only platform where you can perform hyper-local campaigns which focus on a small range of area.

These campaigns have benefited small business as they help to reach targeted audience with substantial cost cuts. Any organization, whether small, medium or large can find a considerate tool in Text messaging as they help to reach target audience in a focussed region.

Final thoughts

So that was a brief about Text messaging services and a few points from an array of possibilities on how you can use it.

Bulk text messaging marketing is ripe currently and you should leverage it to your advantage as much as possible. It provides high conversion as well as open rates, along with affordability.

We at LeadsRain offer Text Messaging services at cost-effective rates. To get free demos, or to know more about the what, why and how of us, visit our website here or shoot an email to support@leadsrain.com.

P.S

Though Mass texting services is one of the most sought after services to market and reach out to customers directly and create one to one relationships but it is to keep in mind that the audience that you upload to target with text messages should have opted in for the same. New CTIA, FTC and FCC guidelines has now made it compulsory for marketers to get written consent of the people. Marketers must check whether the data they have is opt-in data and thus compliant to all policies. The service providers will not be liable to any of the damages caused otherwise.

Text Messaging Marketing VS Mass Email Marketing

The widespread increase in the use of mobile phones has made it quite easy for marketers and advertisers to reach their target audience and get favorable results.

In this digital age, the average adult spends a majority of their time on their phones, and they are mostly either texting or browsing through emails. In such a scenario, it is an obvious thing that marketers will want to exploit this to their advantage and target customers on their phones. This leaves them with two strategies which are the most popular when it comes to establishing their presence. One is Text Message Marketing, and the other is Bulk Email Marketing.

text messaging marketing

Both these connecting tools have been around in the digital space for many years now. And both are efficient and effective ways to give timely information, discounts, offers, etc., to customers about the product or service. But the question is which is a more reliable and better method for targeting consumers in the long-run and which will bring greater results. With that, we need to take a deeper look into both of them.

SMS Marketing

The biggest drawback of email marketing is the greatest advantage of Text Messaging marketing, i.e., open rates of density. People usually open a text within 4 minutes of its arrival.

Another bright side is that you only have 160 characters to express what you want in your texts. This is even an advantage as marketers can tell their customers about the information related to their products or services in lucid terms. A short, to-the-point message has higher chances of earning a prompt reply from the other side.

The only biggest disadvantage of Text messaging marketing is that you find difficult in obtaining customer’s phone numbers. Without getting phone numbers, its rock climbing thing to create the consistent database of the customers and also a time-consuming process.

Text message can also be a great medium through which marketers can carry out pay per call campaigns. They can include the phone numbers in the message content and generate more leads and prospects with the number of phone calls received. Text message can prove beneficial for bringing more people to your website or link. You can add short URLs in your message and directly bring customers and prospects to the give link.

Email Marketing

One of the biggest pitfalls of emails is that they have a tendency to get into the spam box. Users receive plenty of emails daily which they don’t even see, so there is also the issue of emails sitting unread and unnoticed or simply being deleted without being opened. Inboxing becomes difficult as almost 66% of email traffic is considered spam.

Email has become an old school marketing strategy because customers are looking for quicker two-way communication means. There are issues like email filters, spamming, domain and IP address blocks that include in the pitfalls of email marketing.

After scrutinising the pros and cons of both Text and Email Marketing, I will compare them to the following factors-

1.Open Rates

As we mentioned earlier, almost 99% of text messages are read by the people, which is quite more than the emails. The text also has a personal touch to it and receiving one from a brand feels like receiving one from a close friend.

With emails since the possibility of going into spam or being unnoticed sits high, it has a much lower opening rate as compared to text message.

2.Mobile Penetration

Currently, more than 60% of people in the world own a mobile phone, and only 40% have access to the internet.

While the rate of internet users are not increasing as compared to mobile phones users. So, it is a clear fact that an Text Messaging campaign is much stronger and effective than email campaign to reach the maximum audience.

3.Time-saving

SMS campaigns are not cost effective but also time-saving. With the character limitation, you have to cut the story short and hit the target right away.

On the other hand, email campaigns require imagination and planning. You have to design, create long drafts of email, get it approved and then wait for a response after it gets sent out. This process is very time-consuming as compared to text message.

4.Click-through rate

Click through rate is the percentage of people who direct to the marketer’s website by clicking on the link given in the message. The average CTR of text messaging is almost 36% whereas that of email is only about 8-9%.

The reason for this gap is that emails consist of a long message before giving the link, whereas, text messages are short and precise. People don’t have time to read the entire email message and then reach to the the link. Thus, Bulk Text marketing always has the upper hand on email marketing.

5.Quality vs. Quantity

Texts have to stay confined to their 160 character limit, making them easier and faster to read for customers. Emails, pack a lot of insignificant information, and customers have to wade through a wall of content before arriving at the main point.

Conclusion

Text Messaging and Emails both come with their own set of boons and banes. Yet, it is suffice to say that Text is more adept at getting a quicker response from customers than email which takes longer to read and reply.

Want to get a hassle-free bulk text messaging set-up? Here you go! Also, you can see for yourself how this service works for you by taking the free demo of 80 text messages. To get equipped with the demo give us a shout at support@leadsrain.com

Why Fortune 500 Companies use Cloud Based Predictive Dialer?

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In a call center, even a small amount of inefficiency can lead to considerable losses. There are various factors that make up an ideal scenario if we talk about contact centers. For example, the time an agent sits idle should be less and the right set of customers should be contacted. Yet many a times, agents end up wasting precious time in calling numbers that may not be responsive since they have no idea whether that caller will receive the phone or not.

Back in the 90s, several companies suffered from low efficiency even though their agents were constantly on calls; there was also a lot of wastage of time and resources due to call waiting and manual dialing. Cloud based Auto dialers were solely responsible for revolutionising the industry.Cloud based predictive dialers are considered to be one of the most effective technologies for handling multitude of tasks in a contact centre. With the use of cloud on the rise, cloud based predictive dialer has become a cutting-edge technology which can help your business reach new heights.

On any regular day, the time spent by each sales representative on a call, divided by their downtimes will give you their performance ambit. And the means of all the trajectories can provide the level of efficiency of the contact centre, and the cloud based predictive dialer calculates and optimises its functionality in the best possible way.

Many Fortune 500 Companies are using cloud based predictive dialer. Given under are some remarkable reasons as to why they are so popular:

1. The first thing that comes up in the set-up and execution of a call center is, the involved cost. Predictive dialers have solutions to such initial hurdles and you get the benefits that are manifold better than the traditional dialers.
It cuts down the downtime and lets companies invest their time and resources elsewhere. Cloud predictive dialer is an all-inclusive outbound solution that suffices every marketing need and makes the outbound solutions more result oriented. It makes sure that no customer base remains untapped and no marketing resources are wasted in reaching for no-answers, busy signals, voicemail, and disconnected numbers.

2. Cloud predictive dialers are completely flexible as it can be operated from anywhere and its resources can be simply distributed among agents, regardless of where they are. Calls, Voicemails and other features can be easily measured with Cloud Predictive dialer software.

3. Cloud based predictive dialers can be modified according to the requirements of the business. For instance, an SMB or a start-up for that matter could begin with the basic call distribution and dailling functions. Once the business grows, one can incorporate upgrades. Businesses can choose to amalgamate applications like call interceptors, campaign management, advanced recording and IVR, just to name a few.

4. It has a hassle-free setup, and after the set-up is complete, costs zero to very few dollars to the business. Several maintenance issues including security, agent flexibility, accommodating the changing customer data, are resolved to a great extent. In a nutshell, both the potential hardware and software problems are taken care of by the service provider.

A lot of time is wasted on making calls manually in call centres. With the advent of predictive dialers, this issue is mitigated, enabling call centers to reach greater heights of efficiency and reduced downtime.

We at LeadsRain offer Cloud based Predictive dialer services to increase the efficiency of your contact center and help you grow. To know more about the what, how and why of us, write to us at support@leadsrain.com  or visit our website here.

Amp up your Contact Center’s efficiency with Cloud Predictive Dialer

cloud based predictive dialer

If we talk about contact centers, there are various factors that make up an ideal scenario. For example, the time an agent sits idle should be less and the right set of customers should be contacted. Yet many a times, agents end up wasting precious time in calling numbers that may not be responsive since they have no idea whether that caller will receive the phone or not.

Back in the 90s, several companies suffered from low efficiency even though their agents were constantly on calls; there was also a lot of wastage of time and resources due to call waiting and manual dialing. Cloud based Auto dialers were solely responsible for revolutionising the industry. With the 2nd millennium, predictive dialers stole the market share, and companies were able to go miles ahead.

On any regular day, the time spent by each sales representative on a call, divided by their downtimes will give you their performance ambit. And the means of all the trajectories can provide the level of efficiency of the contact centre, and the cloud predictive dialer calculates and optimises its functionality in the best possible way.

Cloud based dialers are considered to be one of the most effective technologies for handling multitude of tasks in a contact centre. With the use of cloud on the rise, cloud based predictive dialer has become a cutting-edge technology which can help your business reach new heights.

Given under are some remarkable reasons why you should invest in a cloud predictive dialer in your marketing suite.

1.The first thing that comes up in the set-up and execution of a call center is, the involved cost. Predictive dialers have solutions to such initial hurdles and you get the benefits that are manifold better than the traditional dialers.

It cuts down the downtime and lets companies invest their time and resources elsewhere. Cloud predictive dialer is an all-inclusive outbound solution that suffices every marketing need and makes the outbound solutions more result oriented. It makes sure that no customer base remains untapped and no marketing resources are wasted in reaching for no-answers, busy signals, voicemail, and disconnected numbers.

2.It has a hassle-free setup, and after the set-up is complete, costs zero to very few dollars to the business. Several maintenance issues including security, agent flexibility, accommodating the changing customer data, are resolved to a great extent. In a nutshell, both the potential hardware and software problems are taken care of by the service provider.

3.Cloud predictive dialers are completely flexible as it can be operated from anywhere and its resources can be simply distributed among agents, regardless of where they are. Calls , Voicemails and other features can be easily measured with Cloud Predictive dialer software.

4.Cloud based predictive dialers can be modified according to the requirements of the business. For instance, an SMB or a start-up for that matter could begin with the basic call distribution and dailling functions. Once the business grows, one can incorporate upgrades. Businesses can choose to amalgamate applications like call interceptors, campaign management, advanced recording and IVR, just to name a few.

In a call center, even a small amount of inefficiency can lead to considerable losses. With the advent of predictive dialers, this issue is mitigated, enabling call centers to reach greater heights of efficiency and reduced downtime.

We at LeadsRain offer Cloud based Predictive dialer services to increase the efficiency of your contact center and help you grow. To know more about the what, how and why of us, write to us at support@leadsrain.com or visit our website here.

7 Things You Have to Know about Voice Broadcasting

Voice broadcasting as a medium of mass communication began to be used extensively in the 1990s, and it broadcasts telephone messages to hundreds and thousands of recipients all at once. This technology is limitless in its use and applications, and it can be used for commercial as well as community purposes.

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Voice broadcasting has proved to be an essential tool in promoting and advertising a business. It allows your message to reach out to hundreds of people through their mobile phones easily. Readily available in the market, this technology is used by marketing companies to promote and sell their products and politicians use it to gain votes in their campaigns. Here are some remarkable facts about voice broadcasting that cannot miss-

1. Voice broadcasting is a unique technology that you can control the use of, in any time zone. You can program the system to adjust the time zones which means that you can increase your customer base over a national clientele. On the other hand, if the system is voice transmission with calls that are busy or go unanswered, the call is automatically rescheduled to ensure that it reaches its potential customer.

2. There is no complication in setting up a voice broadcasting system for your business. Choose a provider that operates online, and there is no compulsion to add any software or hardware to your existing computer. Once an account has been created, you will only need to add your contacts. After it has been set up, sending a message is easy, so is recording your message and choosing the recipients.

3. Convenience is increased when marketers have a provider who has a downloadable mobile app. This enables marketers to access their account and send messages from the mobile phone itself.

4. With the use of the custom voice message recording function, there is a personal touch added to the message that you are sending out to customers. This is something that you don’t see in many businesses anymore.

5. By reaching out to leads and existing customers with Voice broadcasting, marketers can amp up their brand’s visibility. The ability to reach out to customers and prospects and talk about your company through voice broadcasting provides endless opportunities to make your brand better known. With a possible added mass marketing feature as part of their voice broadcasting service, marketers can invite customers to opt in for your brand. This will enable companies to send information, discount coupons to shop with and increase their presence.

6. With the ability to build their brand with the help of voice broadcasting, marketers will also see an increase in their sales. Voice broadcasting is an excellent marketing tool for mincreasing sales substantially. Using voice broadcasting does not require a lot of work on your part as a marketer. All you have to do is come with innovative ideas to entice customers to buy your products.

7. Marketers and managers will have time to spare to focus on their business once they have a voice broadcasting system in place. By not having to make so many phone calls or spend hours making marketing plans they can instead put that effort towards other important aspects of their business. This is a time-saving tool that will become invaluable to the busy business owner. Voice broadcasting is a very versatile method when it comes to reaching a large group of people effectively. Many renowned brands and businesses are using voice broadcasting for greater business success.

Use LeadsRain Voice Broadcasting services to turn your goals into real results and scale your business! Email us your queries at support@leadsrain.com and our customer satisfaction team will get back to you. You can also visit our website here to know about
the services that we have to offer.

Tricks to put Bulk SMS to great use

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I’m sure all of you have received couple of those promotional texts. In modern times, we all want our business to reach as many customers as possible and generate the best returns.

There are several ways of doing this, but one of the best methods is the Bulk SMS method. Bulk SMS is skyrocketing and this written piece will elaborate on how you can leverage its potential to expand your business.

How can Bulk SMS help you promote your business?

There are a number of ways you can use Bulk SMS to promote your business, and at the end it all boils down to how you write a message that can pull people in.

Leverage Personal Information

Gathering and leveraging personal information can go a long way. This can be done for instance, by grouping your SMS lists into sub-lists based on birthdays, anniversaries, and other information of that kind.

After that, you can send them a message like “Happy Birthday, Mr. XYZ,” followed by your pitch. Trust me, it’ll have a much greater effect than just sending a text saying “ Hi. We are so and so. Please buy our product.” The former will forge a stronger bond between you and your customer.

Texts be To-the-Point

SMSs are short, and you can and should use it to your advantage. The best way is to send a text that cuts to the chase and explains exactly why it is in someone’s inbox.

“Hello, from ABC Shop. Here’s your 50% off discount coupon! Thanks for shopping with us last week!”. See that? With such a message, people will know who it is from and why it’s there.

Giveaway Coupons

No one says no to coupons. Coupons are one of the guaranteed ways to convert a lead into a customer. Give them a discount coupon, or basically a coupon of any kind.

Its human psychology that customers will not buy a product worth $100 but they’ll buy one which is $200 and then $100 after a 50% discount. Why shouldn’t you leverage that?

Personalise the Message

When a customer feels a certain kind of special treatment is being meted out to them only, their chances of converting becomes high.

So a brilliant way of converting them is to send ‘personalised messages’. An example could be “Hey Mr.X, here’s 200 credits only for you. Thank you for being a loyal customer to us!” That has got to charm most people.

Reminders

Another simple yet effective way to use Bulk SMS for brand promotion is to use it as a ‘reminder’. You can send your customers a reminder about the launch of a new product, an ongoing sale, or any other general purpose.

A reminder keeps customers in the loop and also provides you with a chance to ensure they get pulled in.

Final thoughts

So that was a brief about Bulk SMS services and a few points from an array of possibilities on how you can use it.

Bulk SMS marketing is ripe currently and you should leverage it to your advantage as much as possible. It provides high conversion as well as open rates, along with affordability.

We at LeadsRain offer Bulk SMS services at cost-effective rates. To get free demos, or to know more about the what, why and how of us, visit our website here or shoot an email to support@leadsrain.com.