What makes the Political Campaigns a Magnificent Success?

ringless voicemail

While the States is heading towards the show of the decade, each candidate has been on the toes to ensure the entry to the oval office. On that note, let’s get a ‘behind the scene’ look at those elements which are making the huge difference in this election.

Right tool at right time

Surveys being the most effective tool to know the thought-process of voters, however it often remains underutilized. The survey can be used as a refined way of ‘canvassing’ if it is undertaken with appropriate tools and strategies. Adding to that, there is ringless voicemail which comes quite handy while initiating the political campaigns.

The purpose of ringless voicemail is to simply create awareness in the beginning of the campaign especially when there is such little information available about the candidate. Another tool is cloud based auto dialer that has been available since long, and optimized enormously across the verticals and for a political cause too.This tool helps a lot in knowing opinions of the voters and form inclination towards the candidate.

The sync of all these tools towards desired outcome

The aforementioned tools are undoubtedly effective; however they extend outstanding outcomes when they are systematically coordinated.

  • It all starts with the first impression that plays pivotal role in positioning candidates’ image in voters mind. Hence, along with Ringless Voicemail and other print media campaigns, the call routing and tracking should be clubbed to evaluate the effectiveness of a political campaign.
  • Go for the political broadcast which rapidly calls the potential voters, record the message in the voice of the candidate and keep ‘press one’ alternative at the end for feedback and query of the voters. Answer them using personalized email or text message.

The essence of a successful political campaign lies in the engagement of probable voters toward candidate’s activities. The more they involve the more they likely to form faith towards the candidate and that is the center point of all efforts.


10 Ways to scale the unscalable for bagging in precious customers for life!

lead generation

Start off with this

Always keep in mind to build a healthy, long-lasting relationship with all your leads, without any other agenda in head. Commit to making a relationship, and bring that commitment into execution daily, regardless of how less promising you think the visitor or lead is. Be authentic, tactful and transparent. This will pave a way to very fruitful and easy relationship with the lead in the future to come.

Be the first one to give

Initiate good deeds to your customer when unasked and unexpected. Provide guidance and information that your customer wouldn’t get otherwise. This is a great way to leverage yourself from other competitors, most importantly with this, your customers will let go of little missteps here and there.

Don’t just be a vendor

Be a part of their journey, accompany them on their journey with your service and attitude. Be their partner and not just providers of service. Realise that you grow with the growth of your customer and act like that. When along with providing the best of your services, you make your customer feel at home, they will let pass instances of dissatisfaction many times. What more would one need?

Improve your customer service

It all comes down to this, sales executives and representatives are the ones that collide head-on with the customers, the ones who actually sell the idea and product to the target audience and move them further along the sales funnel. I have written a series of blogs that will help you understand how can you enrich your customer support team to help bag customers for life.

You can find them here: What are the benefits of sales enablement optimization, How we at LeadsRain optimize sales enablement and Key benefits of Sales Enablement Optimization.

Make your customer demanding

Make your customers accustomed to good service, discounts, schemes tailored for them, exceptional customer service. Obviously, this doesn’t mean that you go against your budget planning. And fulfill demands that will only bug you, in the long run, think of this as stock investments, and you aren’t supposed to be myopic here. This will keep your customers from going to your competitors as they may not entertain the thing those customers are accustomed to asking.

Empathize your customers

Again, very important, this point may sound cliched and overrated, but the truth in this fact wouldn’t go anywhere, no matter what you do or what you are dealing with it is the human psyche that you’re dealing with. Make your customers be heard and tell them the things they want to hear, assure them of the services your products produce to give and the support after the deal is made. Treat them like you would want yourself to be treated.

Why should they be your customers anyway?

Sell your USP after knowing what could be sold as one for eg.,

We are Dairy Bell Bakers; we use the finest of wheat bought all the way from the dense fields of Australia that are harvested to perfection with love, to give just the right texture and taste. We bring to bread baked golden daily, at just $2 a loaf also get a free cup of coffee on takeaways on weekdays!

Aim for a second sale

According to Brian Tracy, it is ten times easier to sell to existing customer, excluding cross-selling and upselling it save the time and resources that go into convincing/converting new leads. To equip yourself with the most correct of mindset, set a goal to make this lead make a second sale. This will make you give them the service that is targeted to retain them and this first impression in the customer’s head will go a long way.

Ask for feedback

This comes after the deal is sealed, ask them this question – “would you like to shop with this again?” and “would you recommend us to your family and friends?” So, you are getting acknowledgment for the second sale and also getting referrals. Referrals from a satisfied customer make your chances of converting them 15 times easier than that of a cold call.

I hope this blog brings value to your selling and marketing strategies, just like how it had to our and begotten us precious customers for life!

Helpful Bulk Text Messaging Strategies for your Food & Beverage business!

Dear, Food Entrepreneurs get an audience you deserve with our Mass Texting Service


With an incessant mushrooming of text messaging applications available online people especially the millennials have entirely forgotten the usage of an SMS, more particularly its importance and effectivity. Have you seen the statistics SMS marketing campaigns produce? They are shockingly good yet understandable.

18.7 bn texts are sent worldwide every day, exclusive of app-to-app messages. (Statistic Brain, 2017)

15,220,700 SMSes are sent every 60 seconds of a day worldwide, excluding app-to-app messages. (Domo, 2017)

913,242,000 SMSes are sent every hour, every day around the globe not including app-to-app messaging. (Domo, 2017)

Text Messages have a 99% open rate. (SinglePoint)

Within 3 minutes of an SMS campaign being run, 95% of them are read. (Forbes)

Almost half of the sent texts responded to on average. (Velocify)

Retailers, Start-ups, and business of all sorts that require to reach out to people on a regular basis use and need Bulk Text Messaging Services. LeadsRain has been a consistent choice of companies and business across genres that use SMS marketing for their marketing campaigns, retargeting and customer relationship management. You can read more about our Cloud-based Bulk Text Messaging here. Below are some of the efficient mass texting service strategies to get the most out of your campaign, for your food and beverage business.

Respect your visitors

And trust me that’s all they want, they may let go even if their pizza comes out bland or coffee lukewarm at times if you make them feel at home. Also, to make them feel at home is not entirely the responsibility of your interior designer that means to say how you’ve set up your cafe, restaurant or food van. How you treat them, matters most.

Guide your customer’s entire home delivery journey through text messages. Acknowledgement through text messages is a thing that would give closure to your customers while their food is on the way. Your order has been accepted; Your order is on the way, We are just 5 minutes away! Are some of the examples you could put to use.

A message to deliver gratitude after the payment has been done is an added cherry on the cake.

Nurture the relationship

The best use you can put your begotten cloud-based Bulk Text Messaging Service is that you can send promotional text messages and offer messages to your users. Festival discounts, discounts on days like Black Friday, Cyber Monday, etc., will for sure pour you in a lot of customers back.

You may also ask them to share promo code for your restaurant to share any number of people and get incentives accordingly.

Text them updates on new arrivals, create texts that describe some of your very loved dishes, scrumptiously and give a link to order the same.

Do not bunch and blast

Segment your audience to serve them better. Make a little effort to see their background and what institute or organization they belong to. Send them offers and updates according to their requirement and also previous choices.

Maintain their privacy

Make sure your customers have consensually given your restaurant or cafe their phone numbers. If you send them messages when they haven’t opted for the same, could be illegal and only do you harm.

Do not annoy them with text messages haphazardly fix to time, as to not invade their personal space.

Time matters, as usual

Send them text messages during prime time or peak hours before people are expected to have their meals, this increases the efficiency of your delivered text message but obviously. Do not send them early in the morning and any other time when it is not needed.

Unexpected messages cause a general spurt of annoyance and can cause aversion from your brand, making a dent that wouldn’t be easy to fix.

Keep the interval between two of your text messages enough, so as to not appear clingy and annoying, keep them sparse, it only makes sense.

Ask for feedback

LeadsRain’s Bulk Text Message Service allows you a two-way text messaging. Get valuable response from your customers whether they liked your food and services. Also, you can ask close-ended questions that customer has only to choose from two options, e.g., Would you like to visit us again? Reply ‘Y’ for yes and ‘N’ for no to 56658.

We hope this would help you derive a lot of direction in your mass texting services campaign to grow your food and beverage business. Cheers!

Rolling On The Sales Laughing!

ringless voicemail

Nick is our veteran sales executive, and he’s been working with us for four years now. Nick is 26 he is kind, loves baseball, has a fairly good knowledge of stocks, cooks burgers in free time, and is infamous for cracking jokes where is no space for any, without making the scene awkward.

You must be knowing Nick and his impromptu humor if you have happened to talk to our support team.

But Nick wasn’t like this when he joined LeadsRain in 2014, straight from university this was his first job, and he brought a lot of him along with himself, like his knack of saying jokes (that is what he thought qualified him to do stand-up, at that time)

A junior sales rep he was confident and did not shy away from using humor among customers all in good will, but the results didn’t turn out the way he expected, instead of getting the customers to clap with uncontrollable guffaw and closing deals at a lightening speed he got hung up on, he got pin-drop silence, in a nutshell–disengagement.

So what was happening here?

Nick simply did not know how to balance his humor as to not come off as a buffoon when he ought to appear wise, analyzing his conversations and with a couple of days of dedicated brainstorming we figured out what was going on, it was simple Nick’s humorous trait had to be just fine-tuned.

Here is what we learned all at your disposal.

It is not the jokes that make you funny

Do not build your humor armory with jokes that have been bestowed to you by your ancestors or you have googled up funny one-liners and not at all the inside jokes you use vernacularly.

Context, Time and Situational spontaneity are three major characteristics you need to master for an applicable sense of humor.

You can’t simply drop a Ringless Voicemail, impersonate a famous person and deliver messages about the insurance that you’re selling. You could try this out

Hey Jim, I’m Sal, and I’m from XYZ insurance company and we besides insuring the heck out of everything we also insure you that talking about insurance will not be boring. If you’re interested, call us on XXX XXXX 1234.

Don’t hit below the belt

This may seem an obvious point but I have seen otherwise happening too frequently, and most of the times it happens involuntarily without any realization. Do not make jokes (even if they sound non-demeaning to you) about a person’s relationships, gender, sexual orientation, ethnicity, physicality. Make efforts to be politically correct. Be more creative, watch Impractical Jokers.

No sarcasm

It doesn’t matter if it is a Text Message, Voice Broadcast or a Ringless Voicemail, even the slightest of sarcasm is noticeable by people, and what makes their sarcastic radar so strong you ask? I don’t know, it could be the Chandler epidemic if anything.

On a serious note, you get sarcastic when your blood is ogling, but your social set up keeps your tongue all tied up, but what do you do when you can’t help it? You use sarcasm. I have mentioned earlier in my blogs that the best way to cater a prospect to the entire journey of sales funnel is by being tactfully truthful.

Say what is needed but make sure to mind your tone, tact, and diction. Also at the end of the day, there is always “ill connect you with my supervisor.”

Know where to use deprecating humor

Well, do you know what makes the best comedians and what constitutes the best jokes, the folks who can joke on themselves, self-deprecating jokes! Kevin Hart and Louis CK are some fine examples, and no I am not asking you to switch professions, the only point is to use humor on yourself more often, and as often as you can, that is what having a sense of humor means.

But there is a warning/condition that comes along. Only do this when your customer considers you an expert in your said field, otherwise you’ll just appear as a buffoon. This is also a psychologically backed fact.

Do not use humor here

And please last but not the least do not use any humor whilst explaining your companies key competencies, technical points, pricing and any other sincerely asked questions by the customer or prospect.

And now you’re all set to use humor wisely and efficiently in sales throughout any medium: outbound calling, voice broadcast, bulk text messaging or dropping a Ringless Voicemail to their phones without ringing.

Cloud based Bulk Text Messaging: A Power-laden, super-pack of 160 characters

The response rate of an average bulk SMS campaign is 63%, and that of email marketing is 23%. This makes Bulk Text Messaging services a targeting tool that is 2.73 times more efficient than Email marketing.

Cloud Based Bulk Text Messaging

Almost 99% of people have their mobile phones in close proximity this leads to an elevated rate of open rates of text messages as they do not come in masses as emails and clog up the notification bar nor does it require an internet connection to be delivered. According to one, open research rates of a median bulk text message campaign is as high as 90%.

No matter what type and size of your business maybe, Bulk SMS Text Messaging is one of the best targeting methods to reach out to new leads, prospects and old customers, for giving out information regarding daily promotional updates, essential reminders, confirmations, and alerts.

Our cloud-based Bulk Text Messaging services will provide your best message deliverance in the quickest of time.

Here are some of our valued customers’ text messaging templates that filtered out by our sales team with regards to the ones that gave better CRO and moved customers further across the funnel.


Important Reminder

Hello, your payment is overdue we would want you to contact us urgently at xxxx 123 1234. To review your policy go to our website or our office at Hudson street.


Due Date Reminder

Your bill payment is due by 2 days, please pay amount: $1000 before 4/5/17. You can pay the amount at our website. For more info call on xxx 123 1237.


Offer Updates

ABC Garage Offers you a free Car wash on purchase of only $11.99 automobile accessories. Offer applicable on all the branches.


[Name of the car a person has looked up for] is now exclusively available at PRF Showrooms near you and across New Jersey. Visit our website to see the variants available and call us xxxx 123 1234 to book a test drive today!

Fitness Industry

Inaugural Offer

ABC Gym has now opened a new space in your area. Located on 7th floor, we provide you class-apart equipment’s with all pouring natural light. Includes an outdoor cafe too. Introductory offer: 40% off on 6 months of membership. To know more call us on XXX 123 1234

Generic Alert

ABC Fitness: Hello dear customer, Gym would be open only in morning hours 5 am to 11 am from 24th – 31st of December. Merry Christmas and a Happy 2018. Cheers!


Broadcasting Nationwide

Thank you for voting the Republican Party, we shall be the change we want to see.

Informative Civic Alert

Join president-elect at Town square, street 52 today to hear him talk about issues like women empowerment and civil rights from 5 PM.

Real Estate


Axy Green Meadows is ready with a sample fully furnished condo. Contact our person to answer all your questions on xxx 123 1234.


Offer updates

Get 1 day with 2 days free on this holiday season with ABC Tours and travels in lavish ABC Resort. Call xxx 123 1234 to know more.


We know you loved travelling with us across Alps last summer, this year we have included paragliding and scuba diving in our package with the same amount you paid last year. xxx 123 1234 to know more and visit our website to see full details and the itinerary.

How can icebreakers keep your prospects from hanging up your cold calls?

Cold Call

The problem…

Have you ever wondered that there’s something wrong with your telesales script or rather the way it is framed? That, even after revising and customizing it time and again, your prospects when cold-called wouldn’t move further the sales funnel, that is to say, they wouldn’t give you the desired response?

And we know that hitting a dead end as such could be frustrating.

Let me tell you, that first of all I understand you as I and my team have faced similar situations. Situations that are omnipresent in all sales and telemarketing cubicles and sectors.

The solution…

And how we got out of it, you ask? The first thing that you as a sales exec or rep should do is to stop–the incessant torrent of asking questions and deducing conclusions (good or bad) from what’s happening as you have already done that. Accept that there’s something wrong and that there is nothing wrong with being wrong.

With this, you will now be capable of acting productively. Do some research on sales enablement optimization and apply those to yourself and your team. I have posted a series of sales enablement blogs, and that will help you to redesign the operational functionality of your team as well as their core morals: Why sales enablement in the first placeKey benefits of sales enablement and How we at leadsrain do sales enablement?

The instant solution…

One of the proactive techniques I introduced and also refer to other salespeople is to use icebreakers vividly. You could use well though ice-breakers to make the first 15 to 30 seconds intriguing which would lead your prospects to be more attentive state of mind later on.

Use a little tongue-in-cheek benign humor, bringing a smile or a chuckle on the face of your customer is a big win too. Now let’s see some of the examples of cold calling wherein icebreakers are used by telemarketers of my customers.


The blatant truth is witty and funny (at times) but make sure not to overdo it.

“Hey Tiffany we take well care of our customers, we know they have a life to attend, so we only make calls on weekends, would you like to talk about the so and so product, it’s an upgrade to what you bought from us three months ago…”

A cold call is obviously unexpected and may cause general annoyance if not indifference. Also if you were to call for rebuttal of leads there might be more than just mere annoyance.

“Hey Jeff, I know you’re busy but before you hang up on me, just let me tell you the most important thing, and that is I hate when you hang up on me…”

Be human, act empathetically make them feel connected

“Ah it’s almost Thanksgiving, and this warm atmosphere makes us miss you so much, would you like to have a little chat about your experience with our service?”

Do some research about your prospect’s profile on social media accounts, and break the ice accordingly. E.g.,

“How are you Jeffries, I see you got promoted to Sr. Data Analyst on your social media account, would you like to see new condos in Georgetown, I have picked up three properties with your lovely landscape in proximity to your previously bought property with us. Would you like to know more about it?”

The takeaway points… 

– Find a context that is mutually (un)important to break the ice with – like weather, festival going on if any, time of the week, certain news, etc.

– Be involved, most importantly appear so.

– Speak truth bluntly as to make it funny and witty (Don’t overdo it.)

– Don’t sound like you’re a robot. Sound alive.

– Always greet them with their name.

– Stay updated with the information they share on their social media accounts.

We at LeadsRain focus on the efficiency of our customer support team just as me we do on our services. We are an all-inclusive cloud-based, contact service solution provider, proffering services like hosted cloud-based predictive dialer, hosted IVR, voice broadcasting and bulk text messaging.

To know more about us reach us out on 844-ON-CLOUD or drop us an email at support@leadsrain.com and we will take care of the rest.

Why Ringless Voicemail works best for Insurance Agencies?

The relation between an insurance company and its customers are meant to be closely-knit. These mutually grooming relationships are not short-lived and most of the times span across generations. One can only imagine the kind of customer relationship management this core functionality of insurance companies necessitate.

Why is Ringless Voicemail best for Insurance Agencies

Insurance telemarketers need to notify their existing customers and prospects about their proactive deals, updates about policies, etc. to a vast number of people. And one could use many retargeting methods for the same.

One could send Emails, ring them on their landline phones, use robocalls, use TV and Print Advertising, etc. But not all of these are viable regarding cost, time and results.

For, eg, An insurance company telemarketer rings a particular prospect on his/her landline number to give new updates. Now, if the later hasn’t signed in with their phone numbers online or given any offline consensual input as such, this delivered message would go to spam directly. That would be the best case scenario and the worst case: law-suits being filed against the company. Furthermore, Print and TV media do work moderately but are plain expensive. And robocalls are simply not FCC and TCPA compliant.

So here what we are looking for is the most cost-effective, long-term approach giving the maximum number of conversion rates.

Insurance agents across the world have found Ringless Voicemail Services the most effective cloud-based tool to enhance their business with an increase in customer loyalty and conversion rates.

Ringless Voicemails are not expensive and time-consuming as one can send as many voicemails as they desire in a matter of a minutes. More than anything they are non-intrusive as they do not ring the phones of the customers and surprise or annoy them at any given time. They silently drop the message straight-to-voicemail of the customer. Another advantage of that is, a customer can listen to the sent message when they choose to, and thus the desired message gets assigned to them in the most profound way possible.

Ringless Voicemail comes under the tag of information services hence it is completely in compliance with the rules and regulation of TCPA, FCC, and DNC.

LeadsRain has by far served with their Ringless Voicemails to many leading Insurance companies globally. We also at request provide guidance regarding sample RVM scripts as per need. To see some of our hand-picked RVM examples continue reading here.