A Due Call For Rich Communication Service Standards In Direct Marketing

rich communication service

Vocalization of Rich Communication Service

Since the advent of text messaging on the digital communication segment, it has revealed to the users a number of its limitations. Despite of that today the traffic on text messaging platforms undergoes consistent increment daily. Global leaders in technology have taken upon themselves to overcome these limitations and determine a fluent user interface for texting population. “Give them what they need,” is the call of these giants, seeing a potential for development on this medium. This gave rise to the popularly recognized, Rich Communication Service.


The facility did face initial setbacks, though backed by GSMA. It was only about a decade later from its generation in 2007 that it received the popularity it deserved. In 2016, GSMA propagated a Universal Profile for software providers, operators and mobile manufacturers in RCS, furthermore popularizing the interface. Thus started the viralization of this technology.

Welcoming The New Hunk

Though it took longer than expected, RCS has been welcomed wholeheartedly by giants worldwide. RCS’s inception in the popular culture was advanced by T-Mobile first in 2015, following which, now we see Google launching their own chatting platform called “Chat.” The limitations of mere text messaging are made overtly visible by this service. With provision to image, location, gif sharing, not only the scope of text messaging is raised, but simultaneously the aging Android message can now compete with iMessage as well. Perhaps why we see Google’s active role in the same. GSMA has now collaborated with providers and operators worldwide and at present, RCS facility is adopted by 55 mobile operators, 11 OEMs and 2 OS providers.

RCS has opened wide ranging avenues for the prevalent extensive use of text message. In the next dimension of text messaging (as it is already being addressed as) the direct marketing industry is sure to flourish. With the statistics suggesting a massive use of RCS technology (30 million users transcribing 250 million messages daily says T-Mobile) is a highly favourable ground for direct marketing service. Moreover the statistics points to the positive attitude of users towards the facility. Indeed it is the new hunk in town and iMessage better beware.

Digital Standards Optimized

Online sources describing RCS have continually portrayed flawed knowledge in representing the facility. While many address RCS as a service or an app, for instance, in its actual sense, RCS is none of these. The role of GSMA in the propagation of RCS could not suggest any clearly, the nature of it being a set of standards in the mobile operating interface. Renowned agencies have mistaken it to be an app, or a service in itself whereas it is a number of characteristics recommended for inclusion in the upcoming cell phone features.

T-Mobile’s name for the RCS standards in their latest models is Advanced Messaging while Vodafone Spain and Telefónic released Joyn service after the announcement of RCS. Recent perplexity amassed upon Google’s Chat is yet another example for the same where Google is formulating a platform for providing their own version of features classified as RCS.

LeadsRain enables its own set of services in Rich Text Message (RTM) alongside its other services towards direct marketing enterprise. Embarking upon the age of technology, direct marketing agencies have joined hands with this facility to explore the new avenues it has to provide. On the direct marketing front this new service has a high potential for diverting the leads in your direction through its interactive interface.

Comments To Stand By

“We expect it (RCS) will be a standard feature on new smartphones sold.” Neville Ray, Chief Technology Officer, T-Mobile.

“We like to call it the next evolution of SMS. It’s richer messaging content with features like read receipts that are great to have.” Andy Shirley, Senior Product Manager, Open Market.

“Today marks an important step forward in bringing a better messaging experience for Android users everywhere, and we’re thrilled to collaborate with our partners across the industry to make this happen.” Nick Fox, Vice President of Communications Products, Google.

“This initiative will greatly simplify and accelerate adoption of the technology, and points to the future of how mobile users will communicate with one another. This is an incredibly positive development for the industry.” Alex Sinclair, Chief Technology Officer, GSMA.

RCS has been the call for major companies today, to emphasise on the next generation messaging platform. Companies are turning towards this facility and directing their marketing agendas considering its features in mind. LeadsRain provides Direct Marketing facility on this platform today, acknowledging the current trends in text messaging culture. For details about this service for your business, kindly forward your queries at support@leadsrain.com and visit the website here.


Rich Text Messaging – Quick And Efficient Direct Marketing Strategy

ringless voicemaiHow would you like to Chat with your customers? LeadsRain provides (and recommends) just that. We introduce RTM in the wake of modernised premise of digital marketing. The realms of reaching out to your customers have expanded and so have we. If you are wondering what RTM really is, you’re at the right place. Rich Text Message service is LeadsRain’s optimised version of text message marketing; the predecessor that is gradually wearing off the marketing broadway.
It is new, it is welcomed, it is approved by your customers, and it is sure to engage them to take the next step you want them to. In its simplicity, RTM is an embedded text message that glorifies your services and is staunchly visible to your leads. While this may be a generalist description of the service, there is a deep-seated functioning that enables the leads to authenticate your position in their daily activities.
How Does It Work?
Rich Text Message services are currently used with images, videos, graphical designs, QR codes but the possibilities are vast, to say the least.The RTMs are embedded with any digital file you can think of that can probably persuade your leads. Howdo they work? I, as a customer, am just infuriated by the constant texts buzzing my cell phone, often about a product I hardly seem to care about.To me, when Dominos sends its coupons, I would hardly care to copy the text, then go to the link provided, place an order,only to redeem a 20% discount.It doesn’t cut it for me. With RTM,
I will be provided with a link with an image of their pizza that is assured to make me drool at 12 in the afternoon, when I am nearing my lunch time. I will, purely with the intentions of trying it out, go to the link provided. With RTM, the link will take the customer (me), directly to the cart with his favourite order, and the discount coupon already applied. Assuming there are only 2% of leads that share my mentality, it is already about a 1000% increment in conversion for Dominos (assuming the standard 0.2% text message conversion applies to Dominos).
I’m sure I have your attention now, with an assured 1000% increment in your conversion. RTM reduces the customers’ efforts to reach you, and correspondingly delightfully allures them to you. In other words, RTM is the bagpiper, without the long walk of course.
The real question however, is which platforms can support this form of texting. The answer is simple. Stay updated, stay current, stay classy, because to house this technology in your phones, it MUST be the latest update of Android or iOS.

What’s Left Behind?

By moving forward we have discarded some of the concretions accumulating over time. Say goodbye to:

  • Mundane texts formed over intense brainstorming. Here you can easily subscribe a link, nay, SHORT link to draw your customers directly.
  • Narrow possibilities drawn towards engaging your audience through text, assuming they will read it. Assign  an image, clip, or whatever file you wish to share through RTM.
  • Slow buffering of your pages dependent on internet connectivity. Through RTM your customers can access  the    pages even when offline. Worrying about the file size that can raise your investment costs. RTM with its small-  size character will never  raise this concern again.

Align To The Market Demands, Proceed With Rich Text Messaging

What’s New?
Align To The Market Demands, Proceed With Rich Text Messaging
As mentioned, your message will support personalized links, desired images and videos, QR codes, and so you must not be surprised the next time you receive your airline tickets via RTM. You can send a PDF file through this facility directly into their phones at marginal tariffs. Furthermore, RTM services are enabled with a group text facility creative stickers, interactive message to multiple recipients to and fro. How is it different from iMessage and other popularly used mediums of texting? Well it isn’t. We understand that the popular text messaging platforms provide more than mere texting. Here, LeadsRain propagates its services to adhere to those demands.

Proceed With RTM

RTM is backed by an intense study and is initiated keeping the trending methodical practices in mind. Boring and cliche as it may sound, the assurance LeadsRain persists on is backed by this statistical analysis drawn by leading agents. If you aim for instant growth parameters for your business and align your philosophy to retain optimized returns on your investments, RTM will deliver exactly that. We synchronize your needs with our renowned service and support, you are assured to lead the market with outstanding results.

If your business requires other corresponding services, we also provide Ringless Voicemail services, Voice Broadcasting services among others. For more information on our services you can visit our website here or email us at support@leadsrain.com.

How Bulk SMS Marketing Can Kickstart Your Ventures

Have you been wondering about a strategy that can assure fruitful results? What will effectively bolster your SMEs and most importantly, how will the market be informed through you?

bulk text messaging

While most ventures resort to call or communicate through mails, a large proportion of leads have drifted away primarily due to this constant hallowing. In the near past, the same functionalities were identified as outclassing agents of marketing. Experience and study has dawned upon us the revelation that this strategy is now recognized as a mere tormenting facility that more often than not, ends up disrupting the leads.

Cloud based text messaging is the next best form of marketing that your SMEs can use. It is given that the cell phones are the cornerstone of the millennial lifestyle. When a corporate influences one to turn towards their phones, they’re halfway through their goals. Text Message Marketing enables a variety of benefits both through the ease of conveying relevant information and their instant accessibility. But the most magnificent feature that bulk SMS marketing enables you to do is reach a wide range of leads with just one click.

In the line of SMEs, irrespective of the business, the thumb rule for turning leads into clients is, “when only 4 count, shortlist 40.” Bulk messaging has more boons than banes, and can prove a precious companion during your ventures.

Featuring Minimalism

The mass is constantly on the go, and to find some space in this anxious environment is tedious to say the least. To adapt to the time, corporates have taken to minimalist trends. Representing your message in a crisp, precise manner can bear you the desired results. For this reason, the nagging phone calls, and lengthy emails are outrightly discarded by the value-adding leads. A simple 2-3 liner text message enveloping the attractive information is proven to have a higher impact than previously prominent marketing apparatus.

Investing Smart 

Bulk text messaging involves low investment and assures quick returns. There perhaps exists no marketing agent as cost effective as text messaging which leads to a definite profit to the respective activity being marketed. For the SMEs you desire to perform, text message marketing will efficiently spread the message to the mass (with a bonus if the ventures inculcates an activity owing to the trends in the popular culture) and simultaneously make your staff emphasize only on the necessities. A well crafted text message will engage with the desired audience and prompt them to connect to your platforms instantly. This convenience is formulated to adhere to the existing mentality of reading text messages over answering calls. 

Response Oriented

The most pervasive association of a marketing scheme is response generation. While marketing through calls are attended, their conversion rates are much lower at 30% to text messages landing over 200-280% conversion of leads in some industries. Text message marketing has been identified as a prefered mode of communication by 75% of the customers, a recent study has proved. A large segment of the consumer population have a positive impression towards the company featuring text message mode of marketing. The emphasis here is also on the relationship you will develop with the clients through the two-way communication channel.

(Harris Poll)

Information Sharing

Bulk Text Messaging with a two-way channel has a huge scope of gathering relevant information, but most importantly, it aids in the future plans. While this may sound new, it is as true as the Sun. Text-Message marketing, when done right, has the capability to pull your SMEs to the next level. This engaging medium is widely acclaimed and is driven several projects to a healthy start. Not only this, the bulk messaging services attribute a long-term information gathering premise to the facility. Some uses of bulk text messages on this tangent are practiced by bars and clubs to manifest a long-term regime to their programs. What better way to plan the next step for your industry, than the one indicated by the market forces itself.

Bulk Text Messaging facility has proved its worth in this age and time with its outstanding results. The statistics have repeatedly favoured the text marketing strategy over email and call or even social media advertising. The galvanizing forces of text messages draw remarkable benefits for SMEs at initial stages. It is popularly advised to undertake this form of marketing owing to their ardent responsive character.

For a provocative design, LeadsRain indulges an enhanced Text messaging service that outranks its competition with its state-of-the-art technology and personalization features. LeadsRain also corresponds this facility with other monitoring services that you can gain a detailed information about at our website or reach us at support@leadsrain.com

Published By: Kevin

Interesting Bulk SMS Marketing tricks to help your business

Interesting Bulk SMS Marketing tricks to help your business

The mobile occupies a huge presence in our daily lives. Right from the moment we wake up to the time we go to sleep, our eyes are glued to the cell phone screen. With such a kind of omnipresence, it is only logical that marketers and advertisers will leverage it to augment their marketing goals.

At the present time, majority people have mobile phones and use it to send or receive messages for various purposes. Many organisations are now hiring Bulk SMS services to reach potential customers. Such service providers are helpful in enhancing the marketing avenues of the company.

With the high opening rate of SMS, the quick response from customers makes Bulk SMS strategies beneficial and effective.

There are some tactics which you can employ to increase the response from your customers. Let’s take a look at what they are-

Develop precise, clustered customer profile groups

Most organisations fail to deliver on their promise when it comes to SMS marketing because they build a highly promising audience profile, but only in their imagination. They target any audience , without taking into account whether they are suited for that message or not, their social background or economic stability.

This leads to a wide gap in communication. The more detailed and accurate data they have about their audience, and the better they know about their preferences, the better they can develop their consumer profile groups.

Once you learn whom to send your messages to, you need to know how to maintain a long-standing relationship with them. For example, whenever a transaction is made always send a thank you note. This shows that you are in the know of their activities and appreciate them

Refer your prospects to your websites

Having a website and putting all necessary information on it which will be helpful to your users can greatly assist you in improving your income.

Also when you promote your website on search engines like Google you can gain more traffic organically.

Take an example. If you send text messages to your customers, then you require them to come to a place where they can actually make a purchase for a product or service. This is where your website comes into play. Even if you don’t have a website, your consumers can still purchase your product (offline) but a website gives positive vibes to your customers about your brand.

Keep a flexible approach

In such a disciplined world, everyone is running after something with a specific deadline or at a particular time. This has created high competition and as a result people are searching for alternative ways to relieve their stress. This is where you can come in by modifying the language, tone and format of your text messages. You can bring a fresh vibe of rejuvenation, break away from the conventional text message jargon and try to connect with your audience informally. You should try to reach out to them the way they want.

Title your campaign cleverly

Clearly make sure you define your terms

Try to add the word ‘free’ as uniquely and as liberally as you can

Refer to the benefits available solely to the subscribers

Give great giveaways for enterprise customers

Ask people to talk about you and thereby make you more known.

SMS marketing is fast gaining ground as one of the most lucrative method for marketing and advertising. It provides consumers the ease of reading it in their own time as well as the benefit of getting content that is clear, short and to-the-point.

LeadsRain’s Text messaging service provides you with unique and simple infrastructure for your Bulk SMS marketing needs. And we are also happy to tell you that two of our most sought-after services Ringless Voicemail and Bulk text Messaging along with Phone validation are natively integrated with Salesforce. To know more about us and our services you can shoot an email to support@leadsrain.com or visit our website here.

The Quickest and Smart Way to Deliver your Message: Text Messaging Service

The mobile occupies a great presence in our daily lives. From the moment we wake up in the morning to the time we go to sleep, our eyes are glued to the cell phone. With such a kind of presence, it is logical that marketers will leverage it to strengthen their marketing goals.

text messaging service

At the present time, majority people have mobile phones and use it to send or receive messages for various purposes. Many organizations are now hiring Bulk Text services to reach potential customers. With the high opening rate of text, the quick response from customers makes Bulk text strategies beneficial and effective.

Although the explosion of cell phones has increased digital trends, companies feel they should invest more in that. text message has been around for many years and it is here to stay with its fly high opening rate of almost 95% and the fact that Text Messages are read within 4 minutes of delivery.

Text Message marketing is opt-in channel. Businesses can only send messages to those people who have subscribed to be on their marketing list.

A brief text which contains all the necessary information and is to-the-point will always be preferred by customers than long and lengthy messages. Text Messaging is an affordable tool which provides marketers with a flexible platform to send messages to targeted customers.

Text Messaging is the only platform where you can perform hyper-local campaigns which focus on a small range of area.

These campaigns have benefited small business as they help to reach targeted audience with substantial cost cuts. Any organization, whether small, medium or large can find a considerate tool in Text messaging as they help to reach target audience in a focussed region.

Final thoughts

So that was a brief about Text messaging services and a few points from an array of possibilities on how you can use it.

Bulk text messaging marketing is ripe currently and you should leverage it to your advantage as much as possible. It provides high conversion as well as open rates, along with affordability.

We at LeadsRain offer Text Messaging services at cost-effective rates. To get free demos, or to know more about the what, why and how of us, visit our website here or shoot an email to support@leadsrain.com.


Though Mass texting services is one of the most sought after services to market and reach out to customers directly and create one to one relationships but it is to keep in mind that the audience that you upload to target with text messages should have opted in for the same. New CTIA, FTC and FCC guidelines has now made it compulsory for marketers to get written consent of the people. Marketers must check whether the data they have is opt-in data and thus compliant to all policies. The service providers will not be liable to any of the damages caused otherwise.

Text Messaging Marketing VS Mass Email Marketing

The widespread increase in the use of mobile phones has made it quite easy for marketers and advertisers to reach their target audience and get favorable results.

In this digital age, the average adult spends a majority of their time on their phones, and they are mostly either texting or browsing through emails. In such a scenario, it is an obvious thing that marketers will want to exploit this to their advantage and target customers on their phones. This leaves them with two strategies which are the most popular when it comes to establishing their presence. One is Text Message Marketing, and the other is Bulk Email Marketing.

text messaging marketing

Both these connecting tools have been around in the digital space for many years now. And both are efficient and effective ways to give timely information, discounts, offers, etc., to customers about the product or service. But the question is which is a more reliable and better method for targeting consumers in the long-run and which will bring greater results. With that, we need to take a deeper look into both of them.

SMS Marketing

The biggest drawback of email marketing is the greatest advantage of Text Messaging marketing, i.e., open rates of density. People usually open a text within 4 minutes of its arrival.

Another bright side is that you only have 160 characters to express what you want in your texts. This is even an advantage as marketers can tell their customers about the information related to their products or services in lucid terms. A short, to-the-point message has higher chances of earning a prompt reply from the other side.

The only biggest disadvantage of Text messaging marketing is that you find difficult in obtaining customer’s phone numbers. Without getting phone numbers, its rock climbing thing to create the consistent database of the customers and also a time-consuming process.

Text message can also be a great medium through which marketers can carry out pay per call campaigns. They can include the phone numbers in the message content and generate more leads and prospects with the number of phone calls received. Text message can prove beneficial for bringing more people to your website or link. You can add short URLs in your message and directly bring customers and prospects to the give link.

Email Marketing

One of the biggest pitfalls of emails is that they have a tendency to get into the spam box. Users receive plenty of emails daily which they don’t even see, so there is also the issue of emails sitting unread and unnoticed or simply being deleted without being opened. Inboxing becomes difficult as almost 66% of email traffic is considered spam.

Email has become an old school marketing strategy because customers are looking for quicker two-way communication means. There are issues like email filters, spamming, domain and IP address blocks that include in the pitfalls of email marketing.

After scrutinising the pros and cons of both Text and Email Marketing, I will compare them to the following factors-

1.Open Rates

As we mentioned earlier, almost 99% of text messages are read by the people, which is quite more than the emails. The text also has a personal touch to it and receiving one from a brand feels like receiving one from a close friend.

With emails since the possibility of going into spam or being unnoticed sits high, it has a much lower opening rate as compared to text message.

2.Mobile Penetration

Currently, more than 60% of people in the world own a mobile phone, and only 40% have access to the internet.

While the rate of internet users are not increasing as compared to mobile phones users. So, it is a clear fact that an Text Messaging campaign is much stronger and effective than email campaign to reach the maximum audience.


SMS campaigns are not cost effective but also time-saving. With the character limitation, you have to cut the story short and hit the target right away.

On the other hand, email campaigns require imagination and planning. You have to design, create long drafts of email, get it approved and then wait for a response after it gets sent out. This process is very time-consuming as compared to text message.

4.Click-through rate

Click through rate is the percentage of people who direct to the marketer’s website by clicking on the link given in the message. The average CTR of text messaging is almost 36% whereas that of email is only about 8-9%.

The reason for this gap is that emails consist of a long message before giving the link, whereas, text messages are short and precise. People don’t have time to read the entire email message and then reach to the the link. Thus, Bulk Text marketing always has the upper hand on email marketing.

5.Quality vs. Quantity

Texts have to stay confined to their 160 character limit, making them easier and faster to read for customers. Emails, pack a lot of insignificant information, and customers have to wade through a wall of content before arriving at the main point.


Text Messaging and Emails both come with their own set of boons and banes. Yet, it is suffice to say that Text is more adept at getting a quicker response from customers than email which takes longer to read and reply.

Want to get a hassle-free bulk text messaging set-up? Here you go! Also, you can see for yourself how this service works for you by taking the free demo of 80 text messages. To get equipped with the demo give us a shout at support@leadsrain.com

Why Fortune 500 Companies use Cloud Based Predictive Dialer?


In a call center, even a small amount of inefficiency can lead to considerable losses. There are various factors that make up an ideal scenario if we talk about contact centers. For example, the time an agent sits idle should be less and the right set of customers should be contacted. Yet many a times, agents end up wasting precious time in calling numbers that may not be responsive since they have no idea whether that caller will receive the phone or not.

Back in the 90s, several companies suffered from low efficiency even though their agents were constantly on calls; there was also a lot of wastage of time and resources due to call waiting and manual dialing. Cloud based Auto dialers were solely responsible for revolutionising the industry.Cloud based predictive dialers are considered to be one of the most effective technologies for handling multitude of tasks in a contact centre. With the use of cloud on the rise, cloud based predictive dialer has become a cutting-edge technology which can help your business reach new heights.

On any regular day, the time spent by each sales representative on a call, divided by their downtimes will give you their performance ambit. And the means of all the trajectories can provide the level of efficiency of the contact centre, and the cloud based predictive dialer calculates and optimises its functionality in the best possible way.

Many Fortune 500 Companies are using cloud based predictive dialer. Given under are some remarkable reasons as to why they are so popular:

1. The first thing that comes up in the set-up and execution of a call center is, the involved cost. Predictive dialers have solutions to such initial hurdles and you get the benefits that are manifold better than the traditional dialers.
It cuts down the downtime and lets companies invest their time and resources elsewhere. Cloud predictive dialer is an all-inclusive outbound solution that suffices every marketing need and makes the outbound solutions more result oriented. It makes sure that no customer base remains untapped and no marketing resources are wasted in reaching for no-answers, busy signals, voicemail, and disconnected numbers.

2. Cloud predictive dialers are completely flexible as it can be operated from anywhere and its resources can be simply distributed among agents, regardless of where they are. Calls, Voicemails and other features can be easily measured with Cloud Predictive dialer software.

3. Cloud based predictive dialers can be modified according to the requirements of the business. For instance, an SMB or a start-up for that matter could begin with the basic call distribution and dailling functions. Once the business grows, one can incorporate upgrades. Businesses can choose to amalgamate applications like call interceptors, campaign management, advanced recording and IVR, just to name a few.

4. It has a hassle-free setup, and after the set-up is complete, costs zero to very few dollars to the business. Several maintenance issues including security, agent flexibility, accommodating the changing customer data, are resolved to a great extent. In a nutshell, both the potential hardware and software problems are taken care of by the service provider.

A lot of time is wasted on making calls manually in call centres. With the advent of predictive dialers, this issue is mitigated, enabling call centers to reach greater heights of efficiency and reduced downtime.

We at LeadsRain offer Cloud based Predictive dialer services to increase the efficiency of your contact center and help you grow. To know more about the what, how and why of us, write to us at support@leadsrain.com  or visit our website here.